CRM Administrator

We're Sweed, a product-driven startup building an all-in-one cannabis retail platform.We're looking for a CRM Administrator to join our team remotely and take ownership of our existing CRM infrastructure, primarily HubSpot, with additional responsibility for Salesforce administration.

The industry is evolving rapidly, and we’re here to drive that transformation—making cannabis retail more efficient, accessible, and customer-friendly.

We’ve been on the market for 7 years, continuously growing and refining our product.

Our focus is on earning customer trust, which means constantly improving our delivery processes and rolling out new features. At the same time, we navigate the complex legal landscape of the cannabis industry, ensuring our platform remains compliant and future-proof.

As Sweed continues to grow, our CRM systems play an important role in supporting business operations, maintaining accurate data, and providing reliable reporting across teams.

We're looking for a hands-on CRM Administrator to maintain, optimize, and improve our existing CRM infrastructure. HubSpot will be the primary focus of this role, while Salesforce will require periodic administration, troubleshooting, and configuration support.

The main priority is to ensure that our CRM architecture is well-structured, data remains clean and consistent, and existing reports, workflows, and integrations function reliably.

We're looking for someone who can confidently navigate existing CRM configurations, identify and resolve structural issues, clean up legacy setups, and proactively improve system efficiency and scalability.

• Own the day-to-day administration, maintenance, and optimization of HubSpot.

• Audit and improve the existing CRM architecture, including objects, properties, associations, pipelines, and lifecycle stages.

• Identify and resolve structural inconsistencies, outdated configurations, and technical debt.

• Perform periodic Salesforce administration, including configuration updates, user management, and troubleshooting.

• Maintain consistency between HubSpot, Salesforce, and related business processes.

• Maintain accurate, consistent, and reliable CRM data across both platforms.

• Conduct regular data audits, cleanup, deduplication, and standardization.

• Identify and resolve data inconsistencies, incorrect mappings, and synchronization issues.

• Establish and maintain data quality standards and best practices.

• Audit, maintain, and optimize existing HubSpot reports and dashboards

• Investigate and resolve reporting discrepancies, incorrect filters, and tracking issues

• Ensure CRM data supports accurate business reporting and decision-making

• Create or improve reports and dashboards based on business requirements

• Maintain, troubleshoot, and optimize existing HubSpot workflows and automations

• Identify and resolve automation conflicts, errors, and inefficiencies

• Support Salesforce automations and configurations when needed

• Implement improvements to existing processes and introduce new automations where appropriate

• Provide ongoing CRM support, troubleshooting, and system maintenance

• Monitor and troubleshoot HubSpot–Salesforce synchronization and integrations with other tools

• Manage CRM user access, permissions, and configuration updates

• Collaborate with Sales, Marketing, Customer Success, and other teams on CRM-related requests

• Maintain documentation of CRM configurations, processes, and changes

• Proactively identify opportunities to improve system reliability, efficiency, and scalability

• Strong hands-on experience with HubSpot CRM administration and configuration

• Practical experience administering Salesforce, including basic configuration, user management, and troubleshooting

• Solid understanding of CRM architecture, data models, objects, properties, pipelines, and lifecycle stages

• Experience maintaining and improving existing CRM environments

• Strong experience with CRM data management, cleanup, and data quality processes

• Experience building, maintaining, and troubleshooting CRM reports and dashboards

• Knowledge of CRM workflows, automation, and integration processes

• Ability to investigate complex CRM issues, identify root causes, and implement sustainable solutions

• Strong analytical thinking, attention to detail, and problem-solving skills

• Ability to work independently, prioritize tasks, and take ownership of CRM operations

• Good communication skills and experience collaborating with cross-functional teams

• Experience managing HubSpot–Salesforce integrations and data synchronization

• Understanding of Sales Operations, Marketing Operations, or Revenue Operations

• Experience with CRM APIs, third-party integrations, and data mapping

• Familiarity with advanced HubSpot features, custom objects, and complex workflows

• Experience with Salesforce Flow and advanced Salesforce configuration

• Experience working in a B2B SaaS environment

• HubSpot or Salesforce certifications