External Communication Specialist

External Communications Specialist - Utrecht

Shape the Future of Healthcare with Medline

As Medline continues to grow across EMEA, we are looking for an External Communications Specialist.

We are seeking a communication professional to lead and execute our external communications strategy across social media channels and customer communications.  

The ideal candidate combines strong communications expertise with digital marketing capabilities and a deep understanding of B2B engagement. They will manage both organic and paid social media programs, develop customer-focused communications, and help strengthen our market presence within the healthcare sector. 

Key Responsibilities 

Social Media Strategy & Execution 

• Develop and execute external social media strategies aligned with business objectives. 

• Manage day-to-day social media activities across relevant platforms, including LinkedIn and Facebook. 

• Create, edit, and publish compelling content that supports brand awareness, thought leadership, campaign initiatives, and customer engagement. 

• Plan and execute paid social media campaigns, including audience targeting, budget management, performance optimisation, and reporting. 

• Monitor social media trends, competitor activity, and industry conversations to identify opportunities for engagement. 

• Measure and report on campaign effectiveness and provide recommendations for continuous improvement. 

Customer & Healthcare Communications 

• Develop customer communication plans and content for healthcare customers and Group Purchasing Organisations (GPOs). 

• Create customer-facing communications, including newsletters, announcements, educational materials, product updates, and campaign assets. 

• Ensure communications are clear, compliant, customer-centric, and aligned with brand messaging. 

• Partner with commercial, marketing, and customer-facing teams to support customer engagement initiatives. 

• Manage communication timelines and stakeholder approvals to ensure timely and effective outreach. 

Content Development & Stakeholder Collaboration 

• Create high-quality written content tailored to various external audiences. 

• Collaborate with subject matter experts, commercial teams, and leadership to develop impactful messaging. 

• Maintain message consistency across all external communication channels. 

• Support product launches, customer campaigns, events, and industry initiatives through integrated communications planning. 

Analytics & Performance Measurement 

• Track and analyse social media and customer communication metrics. 

• Provide regular reporting on campaign performance, engagement, audience growth, lead generation, and communication effectiveness. 

• Use insights and data to optimise future communications and marketing programs. 

Qualifications required 

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field. 

• 3-7 years of experience in external communications, corporate communications, digital marketing, or social media marketing. 

• Experience managing both organic and paid social media campaigns. 

• Experience supporting customer communications in a B2B environment. 

• Strong project management and stakeholder management skills. 

• Ability to translate complex information into engaging and customer-friendly communications. 

• Professional experience in a pharmaceutical or medical device company, with an understanding of healthcare sector communications and approval requirements. 

• Native level English speaker, with exceptional written English, editing and proofreading skills. 

 Why Join Medline?This is an opportunity to make a direct impact on a fast-growing international organization. You'll work closely with senior leaders, influence strategic decisions, and help build the people capabilities that will support the future success of our EMEA Sales & Marketing business.
Join Medline and help shape the future of healthcare through people, leadership, and organizational excellence.

For more information please contact Robin Overweel via +31-6-24924252 or robin.overweel@medline.com

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