Sales Director - Real Estate

ACG_3923_JOB Our client is a real estate developer who is looking for a qualified candidate to join their firm as Sales Director. POSITION OVERVIEW Lead and manage the overall sales activities for real estate projects developed by the company as the project owner, ensuring achievement of revenue targets, sales progress, and business objectives in line with the direction of the Executive Management Board. Advise management on product development strategy, pricing strategy, sales plans, and market positioning for each project. Coordinate effectively across Investment, Legal, Project Development, Marketing, Sales, and distribution partners to optimize project execution and commercial performance. JOB DESCRIPTION Develop and recommend overall business strategies for the company’s real estate projects. Conduct market research and analyze competitors, customer trends, legal developments, and market movements to propose appropriate business strategies. Participate in defining product strategy, product mix, target customer segments, and project positioning. Develop pricing strategies, sales policies, and phased commercial rollout plans for each project. Prepare and execute business plans across different project stages, including pre-launch, launch, sales opening, and post-sales activities. Set revenue targets and monthly, quarterly, and annual sales plans, and monitor execution against agreed objectives. Track sales performance, product absorption rates, and customer conversion rates to identify necessary adjustments. Propose initiatives to accelerate sales, manage inventory, and optimize project revenue and cash flow. Build, develop, and manage the distribution network, including agencies, affiliated trading floors, distribution partners, and brokers. Negotiate and manage commercial cooperation policies with distribution partners. Recommend commission structures, sales incentives, and promotional schemes appropriate to each stage of the market. Monitor the sales performance of distribution partners and ensure compliance with company sales policies and brand standards. Work closely with the Marketing team to develop project communication strategies, branding direction, and overall marketing plans. Contribute to the development of communication content, key messages, product imagery, sales kits, brochures, landing pages, and other sales materials. Coordinate PR activities, events, launch events, site tours, activations, digital marketing campaigns, and sales promotion programs. Monitor and evaluate marketing effectiveness based on customer data, lead generation, conversion rates, and actual sales results. Recommend promotional programs, communication activities, and sales campaigns in response to market developments. Develop and standardize sales processes and cross-functional coordination procedures throughout project implementation. Coordinate with Legal, Investment, and Project Development teams to stay updated on project legal status, construction progress, and sales launch plans. Ensure compliance with applicable regulations, internal sales procedures, and company business policies. Develop reporting systems and dashboards to monitor business performance in real time. Build and operate CRM systems to manage customer data and transactions. Establish customer service processes covering pre-sales, during-sales, and after-sales stages. Analyze customer data to improve sales effectiveness, increase repeat purchases, and strengthen customer referral rates. Coordinate the resolution of customer, partner, and transaction-related issues arising during project implementation. Manage, train, and develop the Sales team and direct management reports. Build a professional working environment that promotes performance and teamwork. Provide regular reports to the Executive Management Board on business performance, sales progress, and project implementation effectiveness. Perform other responsibilities as assigned or authorized by the Executive Management Board. Requirements Bachelor’s degree or higher in Business Administration, Real Estate Management, Economics, Marketing, or a related field. Strong understanding of the real estate market and real estate project development processes. Good knowledge of project legal matters, pricing strategy, project finance, and commercial operations. Relevant professional certifications in business or real estate are considered an advantage. At least 5 years of experience in positions such as Sales Director, Deputy General Director of Sales, Head of Sales, or equivalent within real estate companies. Candidates with experience implementing urban development, high-rise residential, or other large-scale real estate projects are preferred. Strong communication, negotiation, and persuasion skills. Strong leadership and management capabilities. Strong analytical and information synthesis skills, with good sensitivity to real estate market trends. Ability to perform effectively under significant pressure relating to sales targets and project implementation timelines. Strategic, decisive, and commercially sensitive mindset. A strong network among distribution partners, real estate trading platforms, and the broader real estate market is considered an advantage