Territory Sales Representative - Forestry

At Milton CAT, Territory Sales Representatives focused on forestry equipment take ownership of their market—building relationships, developing opportunities, and growing a book of business while representing one of the most trusted brands in the industry.

This is a high-impact, field-based role for someone who thrives on independence, performance, and long-term customer partnerships.

• Own Your Forestry Territory
  • Develop and grow a defined region focused on forestry equipment sales and rentals
  • Build a pipeline, close deals, and expand your customer base
  • A role that rewards initiative, drive, and ownership
• Sell Industry-Leading Equipment
  • Represent Caterpillar and leading forestry solutions
  • Demonstrate equipment in real-world jobsite environments
  • Provide solutions customers rely on to keep operations running
• Build Long-Term Customer Relationships
  • Work directly with forestry operators and decision-makers
  • Visit job sites and understand customer needs firsthand
  • Become a trusted advisor—not just a salesperson
• Drive Growth & Earnings
  • Strong base salary + commission structure
  • Six-figure earning potential for top performers
  • Personal success tied directly to your results
• Backed by a Strong Team
  • Collaborate with parts, service, and sales support teams
  • Access to tools, resources, and leadership support
  • A culture that combines autonomy with collaboration

As a Territory Sales Representative – Forestry Equipment, you’ll drive business growth across your assigned region:

• Develop and manage your forestry equipment sales territory
• Prospect new customers while expanding existing accounts
• Conduct job site visits and equipment demonstrations
• Identify customer needs and recommend tailored solutions
• Manage your pipeline, forecasts, and customer data in CRM systems
• Collaborate with internal teams to ensure a strong customer experience
• Educate customers on purchasing, financing, and rental options
• Travel regularly throughout your assigned territory

• Experience in field sales (equipment, construction, forestry, or similar industries preferred)
• Proven ability to build and manage a sales territory
• Strong communication, negotiation, and relationship-building skills
• Self-starter mindset with accountability and follow-through
• Ability to work independently while collaborating with a team
• Strong organizational skills and ability to manage multiple priorities
• Familiarity with CRM tools and basic business systems
• Valid driver’s license and willingness to travel

(Forestry or heavy equipment experience is a strong plus)

• Compensation & Incentives
  • Base salary: $45,000–$48,000
  • Monthly commission structure
  • Six-figure earning potential
• Tools & Support
  • Vehicle reimbursement and fuel card
  • Company-provided phone, laptop, and tools
• Comprehensive Benefits
  • Medical, dental, and vision insurance
  • Paid time off + holidays
  • 401(k) with competitive retirement options
  • Life & disability insurance
• Career Growth
  • Opportunities to advance within machine sales and leadership
  • Ongoing training and development
  • Support from an experienced leadership team

• Who Thrives Here
  • Sales professionals who want ownership and autonomy
  • Individuals who enjoy working in the field and building relationships
  • Self-starters motivated by results and earning potential
  • People interested in forestry, equipment, and operations
  • Candidates looking for a long-term career in sales

Milton CAT is the exclusive Caterpillar dealer across the Northeast, supporting construction, power generation, and industrial customers. We combine the strength of a global brand with a culture built on performance, teamwork, and long-term careers.

This job description is not intended to be all-inclusive.  Your supervisor may request and assign similar duties.   

Resumes that are mailed, emailed or hand-delivered to Milton CAT or any employee will not be considered.  You must apply online. A background check and drug test are required as part of our pre-employment process.

Milton CAT is an equal opportunity employer that values the strength diversity brings to the workplace. We encourage applications from individuals with disabilities, minorities, veterans, and women. Applicants receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, sexual orientation, gender identity, handicap, disability, veteran status, genetic data, or other legally protected status. We base all employment decisions to further this principle of equal employment opportunity. VEVRAA Federal Contractor. EEO/AA employer.  Milton CAT is a Drug-Free workplace.