Business Development Manager – Senior Living & Referral Partnerships

We're looking for a natural relationship builder who thrives on meeting people, opening doors, and creating opportunities.

As our Business Development Manager, you'll be the face of Caring Transitions in the community. You'll develop trusted relationships with senior living communities, real estate professionals, elder law attorneys, healthcare organizations, and other local referral partners.

Your primary responsibility will be to build a strong, consistent pipeline of qualified referrals that turn into paying clients.

This is a highly independent, field-based position for someone who enjoys networking, developing partnerships, and taking ownership of measurable business growth.

We're looking for someone who doesn't need to be told whom to contact, where to go, or how to build relationships. You should be proactive, resourceful, organized, and comfortable creating opportunities from scratch.

• Identify, approach, and develop relationships with new referral partners throughout Monmouth and Middlesex Counties.

• Establish partnerships with senior living communities, assisted living facilities, independent living communities, and memory care providers.

• Build relationships with senior living sales directors, placement advisors, elder law attorneys, estate planning professionals, realtors, financial advisors, geriatric care managers, and healthcare professionals.

• Conduct regular in-person visits, meetings, and follow-ups with prospective and existing referral partners.

• Proactively identify opportunities for downsizing, relocation, estate liquidation, cleanouts, and online auctions.

• Convert professional relationships into a consistent flow of qualified client referrals.

• Maintain and expand relationships with existing referral partners to generate repeat business.

• Represent Caring Transitions at local networking events, Chamber of Commerce meetings, professional associations, and community gatherings.

• Organize educational workshops, presentations, and partnership events for senior living communities and local organizations.

• Develop creative outreach initiatives that increase awareness of Caring Transitions and its services.

• Identify opportunities to collaborate with community organizations, healthcare providers, and senior-focused businesses.

• Serve as a knowledgeable and professional representative of our brand throughout the territory.

• Generate and qualify new business opportunities through networking, partnerships, and direct outreach.

• Schedule consultations with prospective clients and families.

• Communicate our services and value proposition clearly to prospective clients and referral partners.

• Support proposal development, client follow-ups, and the conversion of qualified leads into signed projects.

• Collaborate closely with ownership and operations to ensure a smooth handoff of new clients.

• Identify additional business opportunities within existing referral relationships.

• Maintain accurate records of outreach, meetings, referral partners, and business opportunities using CRM tools.

• Track qualified referrals, consultations, conversion rates, and revenue generated from business development efforts.

• Develop and execute a structured weekly outreach plan.

• Provide regular updates on pipeline activity, partnership development, and business growth.

• Take ownership of individual performance goals and continuously improve outreach strategies based on results.

We're looking for someone who is confident, personable, persistent, and genuinely enjoys building relationships.

• Has demonstrated success in business development, outside sales, community outreach, or professional referral development.

• Is comfortable initiating conversations, making introductions, and approaching new organizations independently.

• Has experience developing relationships that lead to measurable business opportunities.

• Is naturally outgoing, persuasive, resourceful, and self-motivated.

• Understands how to build long-term referral partnerships rather than relying on one-time sales.

• Is comfortable networking with senior living executives, healthcare professionals, real estate agents, and business owners.

• Can manage their own schedule, prioritize opportunities, and follow through consistently.

• Has strong interpersonal, communication, presentation, and organizational skills.

• Is results-oriented and comfortable being accountable for measurable business development goals.

• Can work independently while collaborating effectively with ownership and the operations team.

Experience in one or more of the following industries is strongly preferred:

• Senior living sales, admissions, or community relations

• Assisted living, independent living, or memory care business development

• Healthcare outreach or medical referral development

• Home care, hospice, or geriatric care services

• Real estate, particularly senior-focused real estate

• Professional services sales or territory development

• Community partnerships, nonprofit development, or Chamber of Commerce leadership

• Estate services, relocation, or downsizing

• Relevant experience in business development, sales, community relations, or a related field.

• Ability to travel regularly throughout Monmouth and Middlesex Counties.

• Valid driver's license and reliable transportation.

• Strong written and verbal communication skills.

• Ability to work independently and maintain an organized pipeline of business opportunities.

• Comfort using CRM software, email, and other business productivity tools.

• Availability to attend occasional early-morning or evening networking events.

A proven track record of generating business through professional referral networks is a significant advantage.

We're looking for someone who creates measurable results, not just activity.

A successful Business Development Manager will:

• Consistently identify and engage new referral partners.

• Develop active relationships with senior living communities and other professional referral sources.

• Generate a growing pipeline of qualified client opportunities.

• Convert outreach efforts into scheduled consultations and new projects.

• Build repeat referral relationships that contribute to long-term revenue growth.

• Maintain an organized and measurable business development pipeline.

• Independently identify new opportunities to expand our presence in the community.

You'll work closely with ownership to establish clear performance goals and track progress.

Please submit your resume and answer the screening questions included with this application.

We're particularly interested in hearing about:

• Your experience building professional referral relationships.

• Specific examples of business opportunities or revenue you've generated.

• Your familiarity with Monmouth and Middlesex Counties.

• Your approach to developing new partnerships and generating qualified leads.

Apply today to join Caring Transitions of Englishtown & Marlboro.

Caring Transitions of Englishtown & Marlboro is an equal opportunity employer. Employment decisions are made without regard to legally protected characteristics.