Director of Sales

Store Sales Strategy:

• Owns the event and catering sales strategy for their venue
• Effectively communicates the strategy and plan to the sales team and Operations Leadership
• Tracks results and communicates needs to the Sales and Operations teams
• Manages the strategic plan to engage with new and existing clients to grow sales

Team Market Focus:

• Constantly performs market research to inform strategy and stay on top of trends
• Understands competitors and how to win against them
• Actively seeks to connect with the community and local decision makers in their market

Venue Sales Growth:

• Actively seeks new ways to increase venue sales
• Creates a sales plan that is backed up with a marketing plan
• Ensures the team fully understands the sales and marketing plan

Market Share:

• Drives new business using lead generation tools and building relationships
• Oversees opportunities in all market segments
• Motivates and encourages the team to go after new business opportunities
• Stays creative in selling techniques as needed to benefit the venue

Marketing & Promotions:

• Show creativity in bringing new marketing ideas by understanding trends and client needs
• Trains the team to leverages promotions to close business

• Displays exemplary leadership and motivation skills for their team
• Communicates the sales goals to the team and ensure expectations are followed in a timely and correct manner
• Responsible for the individual growth and development of each team member
• Provide ongoing training and feedback to team members
• Work to increase efficiency and conversions rates across the team
• Assist with recruiting and onboarding new team members

• Ensure event spaces and packages are clearly defined and understood by the Sales Team and Operations
• Ensure the team maximizes spaces when booking days and times for events
• Hold the team accountable to accurate BEO details and communication to guests and the Operations team
• Ensure all details are accounted for and provide an excellent guest experience
• Ensure the financials of events are accurately detailed in the BEO, payment is collected and financials are balanced when closing events

• Ability to stay organized and work effectively by showing good time management
• Ability to work in a high-volume venue
• Ability to communicate to the team in a timely, professional and motivated manner
• Ability to communicate to guest in a timely, empathetic and motivating manner to drive relationships
• Ability to address concerns with the team resulting is mutual understanding and professionalism

• Have positive engagements with guests at all times to develop loyalty
• Exhibit the ability for yourself and your team to work with VIP guest 
• Ensure the Sales Team and Operations have positive engagements with all guests
• Manage the team to have a guest centered focus
• Exhibit the ability to solve guest problems and coach the Sales Team to have positive engagements and problem solve in all guest interactions

• Exhibit a team player attitude and expect the same from the Sales Team and Operations
• Be a leader at your venue and show a willingness to assist as necessary
• Communicate effectively
• Encourage active participation from all team members
• Remain aligned with the full venue leadership team