Field Event Sales Specialist II

Identify and develop new business opportunities with marketplace companies and prospective sponsors and exhibitors, with accountability for pipeline and participation growth.

Conduct targeted outreach to new prospects, existing leads, and companies within specific geographic markets

Research prospective companies and identify relevant decision-makers

Build and maintain a strong pipeline of qualified opportunities

Develop thoughtful, personalized outreach and follow-up strategies

Build strong relationships with prospective sponsors, exhibitors, and industry contacts

Attend to network, prospect, and develop new business (approximately 8-10 internal and external events per year)

Represent the company and its events professionally at external and customer-facing opportunities

Leverage networking, referrals, and existing relationships to create new business opportunities

Understand prospect goals and recommend sponsorship and exhibitor opportunities that align with their objectives

Communicate the value of event participation, including access to a highly targeted audience, decision-makers, industry credibility, and strong attendee engagement

Independently manage assigned sponsor and exhibitor opportunities, engaging the Senior Manager for complex or strategic opportunities.

Maintain accurate prospect and opportunity information in the CRM

Track outreach, meetings, qualified opportunities, and pipeline activity and adjust outreach and sponsorship strategies to improve performance.

Work toward defined business development and pipeline goals

Identify opportunities to expand sponsorship and exhibitor participation within new geographic markets and target segments

Share insights from prospect conversations and external events to support new business identification

Partner closely with the Senior Manager, Field Event Sales to align business development activity with overall sales priorities

Collaborate with internal teams to support prospects throughout the sales process

Develop increasing independence and ownership as knowledge of the business, event portfolio, and sales process grows

Highly proactive approach to business development and prospecting

Strong relationship-building skills with the ability to establish trust across a wide range of stakeholders

Comfortable networking and building connections in both formal and informal settings

Ability to understand prospect needs and match them with the right opportunity

Thoughtful persistence and strong follow-through without being overly transactional

Entrepreneurial and curious mindset with the ability to identify and pursue opportunities independently

Strong organizational and time management skills

Clear and compelling written and verbal communication

Results-oriented with a focus on building meaningful pipeline and long-term partnerships

Ability to work independently in a remote environment while collaborating effectively with the broader team

Familiarity with Google Workspace, CRM and email tools, Slack, and AI-powered productivity and research too

3 to 5 years of experience in business development, sales, partnerships, account development, or a related field

Bachelor's degree preferred or equivalent practical experience

Experience in event sales, sponsorships, exhibitor sales, or the events industry preferred

Proven ability to manage a sales pipeline and develop new business opportunities

Experience engaging a range of decision-makers including company owners, partnership leaders, and business development stakeholders

Experience in a remote or distributed work environment is a plus

Willingness to travel for internal and external events 8-10 times per year