Sales Development Representative (SDR)

Heggerty is a literacy leader providing innovative, research-proven reading and writing solutions for Pre-K through 5th-grade classrooms. Heggerty’s integrated collection of literacy solutions provides teachers with the approachable, research-backed resources they need to close student skill gaps and supplement existing ELA curricula. 

• The Sales Development Representative plays a key role in engaging with potential and current customers while qualifying marketing leads and setting up qualified meetings for Heggerty Sales Representatives. This role is responsible for new business opportunities as well as retention for our sales team.
• This role is ideal for an outgoing,  self-motivated, results-driven individual looking to build a career in sales. This role is also ideal for former educators with a few years of sales experience.

• →Maintain and field educator inquiries coming in from the Heggerty website.
• →Qualify inbound inquiries by assessing potential customer fit based on company criteria.
• →Partner with marketing and Heggerty Sales Representatives to drive the sales process forward.
• →Schedule meetings and product demos for Heggerty Sales Representatives to drive the sales process forward.
• →Support e-commerce sales by engaging with potential customers who create a quote and need support.
• →Follow-up (email and/or phone) with educators who show high interest in Heggerty solutions
• →Collaborate with sales and marketing teams to refine followup strategies
• →Maintain accurate CRM records by updating customer data and tracking all interactions.
• →Stay informed on Heggerty content, company offerings, and competitors to position Heggerty’s solutions effectively.
• →Close small-business deals and contribute to revenue growth by converting qualified leads into customers.

• Curiosity, empathy, and a passion for our mission and values
• Bachelor’s degree in Education, Business, Marketing, Communications, or a related field preferred
• 1+ years of experience in sales, lead generation, or customer-facing roles preferred, but open to motivated entry-level candidates
• Prior teaching experience highly preferred
• Strong communication and interpersonal skills
• Resilient, goal-oriented, and eager to learn
• Ability to thrive in a fast-paced, team-oriented environment
• Ability to manage multiple tasks and prioritize effectively
• Familiarity with CRM and other Sales/Marketing tools (e.g., Salesforce, Marketo, Calendly, etc.) preferred