Senior Regional Key Account Manager Midwest

United StatesRemoteFull-timesenior

SalesAccount Manager

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Quick Summary

Requirements Summary

Bachelor’s degree in Business Administration, Marketing, or a related field. At least 7 years of strategic sales experience, preferably within consumer packaged goods.

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SalesAccount Manager

Lead strategic account growth and regional sales performance in a dynamic consumer packaged goods (CPG) environment. This senior role combines key account management, team leadership, commercial planning, and data-driven sales strategy, with responsibility for managing major retail relationships and the Meijer account. You’ll drive profitable growth across multiple brands and categories while strengthening customer partnerships and coordinating with cross-functional teams. The position emphasizes forecasting, trade spend optimization, business planning, and execution excellence. You’ll also help standardize regional processes, develop team capabilities, and identify opportunities to improve performance across the business.

Coach and develop a cohesive regional account team, encouraging collaboration, sharing strategies, and meeting deadlines.
Manage the Meijer account while driving profitable sales and strategic objectives across assigned accounts, brands, and categories.
Establish and monitor regional sales targets, identify new customers, and develop account acquisition strategies.
Build long-term customer relationships and work toward preferred-supplier status.
Negotiate contracts, close agreements, and resolve customer issues and complaints promptly.
Coordinate product launches, new product authorizations, and sales support with internal teams and customers.
Manage annual volume targets, trade spend, and profit plans across brands and categories.
Assess customer needs and develop tailored solutions in collaboration with relevant internal stakeholders.
Analyze business trends, category performance, and competitive activity to identify gaps and growth opportunities.
Participate in annual planning and forecasting with national offices and Direct Store Delivery (DSD) teams.
Develop annual promotional and trade plans aligned with commercial guidelines, ensuring strong customer engagement and execution.
Lead joint business planning, assortment and planogram (POG) reviews, and customer scorecard sessions using fact-based selling.
Coordinate account programming with national and regional customer contacts and operations sales teams.
Ensure pricing and merchandising objectives align with brand strategy, account goals, and efficient trade spending.
Drive growth initiatives based on category, market, and competitive insights.
Support process standardization across East, Central, and West business units.
Work with category data resources, Circana/IRI platforms, and MM applications to evaluate trends and performance.
Support emerging brands and track key performance indicators for regional accounts and selected customers.
Collaborate cross-functionally on operational alignment, financial budgets, promotional analysis, and ROI evaluation.
Monitor growth incentives, CMA, rebates, and promotional spend, ensuring compliance and effective follow-up.
Support forecasting for Midwest customers and maintain strong accountability and ownership of deliverables.

Requirements

~1 min read

Bachelor’s degree in Business Administration, Marketing, or a related field.
At least 7 years of strategic sales experience, preferably within consumer packaged goods.
At least 5 years of proven experience as a Senior Account Executive or in a comparable senior account management role.
Experience managing or calling on Meijer.
Experience with third-party Direct Store Distribution (DSD) preferred.
Strong knowledge of grocery retail and CPG sales, including negotiations with buyers and senior buyers.
Proficiency in Microsoft Office, particularly Excel, PowerPoint, and Word, and CRM software.
Strong analytical, financial, negotiation, presentation, administrative, and communication skills.
Understanding of financial performance, including the P&L impact of sales decisions, trade spend, and promotional ROI.
Proven ability to manage teams, influence stakeholders, and build strong customer relationships.
Excellent conflict management, problem-solving, and multitasking capabilities.
Ability to work in a fast-paced, complex organization while maintaining attention to detail and consistent follow-through.
Highly motivated, results-oriented, and accountable approach to work.
Bilingual English and Spanish skills are desirable.
Willingness to travel domestically approximately 50%.