Director of Sales and Marketing

At Lighthouse Senior Living – Ellicott City, we believe meaningful relationships help residents feel welcomed, valued, and at home. Our team is committed to creating a caring community where residents, families, and associates build lasting connections.

We’re hiring a Director of Sales to lead our sales and move-in efforts, build community relationships, and achieve occupancy goals. In this role, you’ll help prospective residents and their families explore their options and navigate the move-in process with confidence and compassion.

This position reports to the Executive Director and oversees the sales and marketing team, including recruiting, hiring, training, scheduling, and performance management.

• →Establish sales goals and oversee daily department operations to achieve and maintain targeted occupancy.
• →Develop and implement the annual sales and marketing plan.
• →Build relationships with prospective residents and families through timely follow-up, personalized presentations, and community tours.
• →Plan advertising, newsletters, and other marketing materials; coordinate media outreach as appropriate.
• →Strengthen community awareness through networking, public relations, and outreach.
• →Develop and maintain relationships with referral sources and local organizations.
• →Coordinate the move-in process with residents, families, and community departments to ensure a welcoming, organized transition.
• →Develop and manage departmental budgets, forecasts, and staffing plans.
• →Serve as a resident liaison and advocate, communicating feedback and concerns to the Executive Director.
• →Support long-range planning and new programs; provide reports and recommendations to the Executive Director.
• →Collaborate with community departments to ensure clear communication and continuity of services.
• →Recruit, hire, train, supervise, schedule, evaluate, and coach sales and marketing associates.

• Bachelor’s degree or an equivalent combination of education and experience in marketing or a related field.
• At least three years of progressively responsible experience in marketing, senior living, or a related field.
• Valid driver’s license and liability insurance for marketing travel.
• Strong leadership, relationship-building, presentation, and public speaking skills.
• Knowledge of marketing planning and analysis, along with practices, laws, and regulations applicable to senior living.
• Strong organizational skills and the ability to manage priorities while providing attentive service to residents and families.

• Ability to sit, stand, walk, climb stairs, reach, turn, bend, stoop, crouch, kneel, and perform fine motor tasks throughout the workday, with or without reasonable accommodation.
• Ability to lift up to 15 pounds unassisted, with or without reasonable accommodation.
• Ability to perform tasks requiring visual and hearing abilities, including color recognition, with or without reasonable accommodation.

• Work in a well-lit, well-ventilated community setting, with occasional exposure to dust, fumes, odors, water, and noise.
• Occasional outdoor exposure to weather and temperature changes.
• Frequent interruptions and interactions with residents and families who may be experiencing emotional distress.
• Flexibility to work evenings, weekends, or additional hours as needed for tours, events, and community operations.

This job description provides general information about the position and is not an exhaustive list of duties, responsibilities, skills, or working conditions. The Company reserves the right to revise job duties or assign additional responsibilities as needed. Associates may be required to work overtime, different shifts, or hours outside the normal workday or workweek.

This position may include access to Protected Health Information (PHI) as defined under HIPAA. Associates with access will receive training on HIPAA requirements and the Company’s health information policies. Violations may result in disciplinary action, up to and including termination.

This job description does not constitute a contract of employment or alter an associate’s at-will employment status.

Employment is contingent upon successful completion of required pre-employment screenings, including a criminal background check, reference checks, drug testing, a physical, and verification of employment eligibility, as applicable and permitted by law.

Lighthouse Senior Living – Ellicott City is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other status protected by applicable federal, state, or local law.