Account Manager - Floral Business Services

Lovingly is an AI-driven emotional commerce platform serving around 1,000 independent florists across the U.S. and Canada. We provide platformed websites, point-of-sale, and digital marketing services that help local florists win in their local markets while building a consumer brand that customers return to.

We operate at the intersection of local commerce, technology, and emotionally meaningful moments. Our partners are florists — and the work we do for them shows up at weddings, funerals, birthdays, and every moment in between.

We're a B2B technology platform. We build systems, not one-off campaigns, and we use AI as a core part of how we operate, not as a buzzword.

We're hiring Account Managers across three levels - Junior (Level 1), Senior (Level 2), and Key Accounts (Level 3) to own end-to-end partner relationships across the full lifecycle: onboarding, retention, growth, customer support, save plans, and offboarding.

This is not a passive "check-in" or service-desk role. Every Account Manager at Lovingly owns a defined book of florist partners, drives growth through SEO and paid ads, and converts every partner conversation into a clear decision: yes, no, or defer.

The level you join at depends on the scale and complexity of books you can run today. All three levels share the same operating spine. They differ in book composition, sales scope, and team contribution.

You won't be fighting to convince partners that they need a strategy. You'll be the strategy, and you'll have the AI tooling, the playbooks, and the executive air cover to run it.

• End-to-end ownership of a defined partner book across the full lifecycle
• Revenue and GMS (Gross Merchandise Sales) growth on your portfolio — you own the topline trajectory of your book
• Net Revenue Retention on your book (retention + expansion)
• Local search visibility (top-15 local rankings, Google Business Profile health)
• SEO health across your portfolio (technical and local)
• Partner adoption of paid ads where the opportunity fits
• Partner satisfaction and customer experience recovery on at-risk accounts

• Run a defined weekly cadence: proactive outreach, partner check-ins, scorecard updates, save plans
• Convert every recommendation into an explicit partner decision (yes / no / defer)
• Document outcomes, decisions, and follow-ups within 24 hours of each engagement
• Maintain response-time service levels on your tier (4-hour to 2-day depending on partner segment)
• Escalate at-risk relationships with diagnosis and recommended path before churn risk crystallizes

• Use AI as a default part of your workflow — prep, audit drafting, partner synthesis, follow-up generation, scorecard work
• Apply our technical SEO and Google Business Profile rubrics with AI augmentation
• Validate AI output before partner-facing recommendations
• Treat AI as a capability multiplier, not an optional tool

We’ve designed our Partner Success roles to offer clear growth, increasing ownership, and expanding impact at every level.

Build your foundation and master the fundamentals of partner success.

• Manage a developing portfolio of partners, with a focus on retention and customer experience recovery
• Lead ads enrollment conversations, helping partners unlock growth opportunities
• Own save plans and CX recovery efforts to stabilize and strengthen partner relationships
• Participate in team training and development, actively building your skill set
• Identify and share partner-level insights to improve day-to-day operations

• →Direct manager for all three levels; weekly 1:1 cadence
• →Aligns on book composition, escalations, save plans, and priority shifts
• →Expects evidence-based push-back, not consensus

• Junior Account Managers participate in cross-training led by Senior and Key Accounts peers
• Senior Account Managers deliver cross-training in their domains of expertise
• Key Accounts Manager coaches the team and models account management discipline

• You own the partner-facing ads enrollment conversation
• Our execution partner handles activation and campaign management
• You validate performance before partner-facing reviews

• Provides qualified pipeline for Senior and Key Accounts roles
• You don't just coordinate handoffs — you run the demos and close the sales

• You coordinate with execution teams without ceding ownership of the partner relationship
• You route technical or platform issues with clear, well-defined context

The partner relationship stays yours; the execution flows through the right team
Requirements:

Two things matter more than anything else on this list. If you don't have these, the rest doesn't save you. If you do have these, we can teach you the rest.

Apply directly through Workable with your resume and a brief note answering three questions:

1. What level are you applying for (Junior / Senior / Key Accounts), and why?
2. Talk to me about your relationship with change and how you tolerate ambiguity. Give a real example, not a generic answer.
3. What are you doing today with AI? What do you think about AI? And how would you plan to bring it into this role?

If you're energized by owning a book end-to-end, running a structured cadence, and operating AI as a core part of how you work — we'd love to hear from you.