Director of Sales, UK

At Pipe17, our values aren’t just words on a wall. They’re how we operate every day.

We are a high-performance team built around ownership, urgency, curiosity, and a strong bias for action.

We set bold goals, hold ourselves accountable, and move fast to solve customer problems. Every team member owns their decisions and drives outcomes. No one waits for permission.

We operate with urgency, but not recklessly. We focus on what matters most, take initiative, and course-correct quickly when needed. We value people who speak up, follow through, and take pride in their work.

Pipe17 is the modern commerce operations platform connecting orders, inventory, and fulfillment across every channel and 3PL. We are opening the UK and this is the first hire on the ground. A builder who will stand up the market from scratch.

This is a dual mandate. You will sell directly to brands and 3PLs across the UK post-order ecosystem while simultaneously building the partner program with the SIs and ISVs in our ICP. You will help hire the local Solutions Engineer who supports your accounts and partners technically, and over time grow into leading the UK team. This is a market-owner role for someone with an entrepreneurial, never-give-up mindset: a builder, not an operator.

• → Own direct new-logo sales into brands and 3PLs across the UK, running a complex, consultative, self-generated sales cycle from discovery through close.
• → Build the UK partner program: develop and activate partnerships with the key SIs and ISVs that sit within our ICP as a source of pipeline and reach.
• → Build pipeline: through outbound, partner motions and Marketing.
• → Sell into operations, supply chain, and ecommerce leadership with a value-based approach. Using discovery to surface quantified pain and tie it to Pipe17's differentiators.
• → Qualify rigorously against our ICP:  focus energy on the right accounts and walk away from the wrong ones.
• → Apply a named methodology (MEDDIC/MEDDPICC, value-based selling, Challenger, or equivalent) to qualify and advance opportunities and forecast accurately.
• → Help hire the UK Solutions Engineer and partner closely with them on technical discovery and demos.
• → Lay the foundation to hire and lead the UK team as the market scales.

• Experience building a partner / channel program (SIs, ISVs) in parallel with a direct sales role.
• Managerial or team-leadership experience not required, but a plus given the leadership trajectory.
• Existing network of brand, agency, 3PL, or partner relationships in the UK commerce ecosystem.
• Experience selling an OMS or integration platform into brands, 3PLs, or marketplace operators.
• Prior experience as the first commercial hire in a new region for a US-headquartered company.
• Ability to use AI to work more efficiently and sharpen your sales process.

Pipe17 is the AI-native Enterprise Order Operations Platform for brands and 3PLs. We replace the fragmented stack of iPaaS, middleware, and legacy OMS with one unified operational layer that manages orders, inventory, products, fulfillment, and exceptions across every channel and partner.

With 300+ managed connectors, AI-powered workflows, and an industry-first MCP Server for agentic commerce, Pipe17 lets brands go live in weeks, scale into new channels in days, and run post-checkout operations without developer dependency or systems integrators.

Our customers reduce operational costs by up to 85%, cut fulfillment errors by 99%, and launch new channels in days instead of months. Pipe17 is trusted by enterprise brands including Estée Lauder, Allbirds, e.l.f. Beauty, Made In Cookware, Wyze, Olly, Black Rifle Coffee Company, and Dude Wipes, as well as leading 3PLs including Ryder, FedEx, and Barrett Distribution.

Pipe17 is a venture-funded software company headquartered in Seattle, WA with a significant presence in the San Francisco Bay Area. The company is backed by GLP Capital Partners, a leading investor in ecommerce logistics, and with Series A funding.