Regional Sales Manager (System Air Conditioning)

Role and Responsibilities

• Drive regional sales growth and contribute to the achievement of regional sales targets by identifying business opportunities and partnering with subsidiaries to develop strategic customer and project pipelines, with System AC as the core product focus.
• Provide commercial and technical sales support for key projects, including solution development, proposal preparation and customer presentations.
• Build and maintain relationships with key customers, consultants, developers, contractors and other industry stakeholders to identify and develop business opportunities.
• Drive specification-in activities with M&E consultants and designers to position products during the design stage of key projects.
• Monitor and manage regional sales pipelines, forecasting, CRM data quality and reporting to strengthen sales visibility and support business performance tracking.
• Collaborate with regional and subsidiary teams to execute sales initiatives, product launches and strategic customer engagement activities.
• Develop and deliver sales enablement materials, technical presentations and training to strengthen sales capabilities across the region.
• Analyse market trends, competitive insights and customer requirements to identify business opportunities and recommend potential growth strategies.
• Drive regional business reviews, sales planning activities and continuous improvement initiatives to enhance sales effectiveness.

Skills and Qualifications

• Bachelor’s Degree in Engineering, Business, Marketing or a related discipline.
• Minimum 8 years’ relevant experience in B2B sales, project sales, business development or key account management, preferably within the System Air Conditioning (VRF / light commercial), HVAC or Building Solutions industry.
• Experience supporting regional markets or working across multiple countries is an advantage.
• Solid understanding of System AC products, applications and project sales processes is essential.
• Good understanding of project sales, solution selling and customer relationship management.
• Experience using Salesforce CRM and sales reporting tools.
• Strong analytical, communication, presentation and stakeholder management skills.
• Ability to influence and collaborate effectively across cross-functional and multicultural teams.
• Willingness to travel across the SEAO region as required.
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The below skills and experience are preferred, but not required:

• Experience in Applied / Central HVAC solutions, including chillers, AHU, hydronic systems and controls / BMS.
• Exposure to Data Center cooling solutions or projects, including familiarity with data center design concepts such as redundancy, Tier standards, PUE and liquid cooling trends.
• Experience in technical proposal and tender preparation, as well as specification-in activities with M&E consultants and EPC contractors, including regional or multi-country coverage.undefined

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