Director of Sales - Conventional Grocery, Mass, Natural, Club Channels

SGSY is the fastest-growing brand in functional beverages, the #1 juice shot brand, and has been on Inc’s list of fastest growing private companies for the last 6 consecutive years as well as Bain’s list of Insurgent Brands for the last 2 years. This thriving category is still developing, and there is a ton of continued upside as we accelerate consumer penetration.  

This exciting new role at SGSY is absolutely critical to our future growth ambitions. We have realigned our sales function so that our largest, most powerful customers roll into this leadership position.  You will be responsible for driving revenue by accelerating volume, velocity, and store count distribution for our Core Juice Shot and New Product Lines.  You will directly manage 4 Sales Managers, top retail accounts, and broker networks while personally steering relationships with key Conventional Grocery, Mass, Natural, and Club channel accounts.  You will help shape our go-to-market strategies, direct and distributor networks, and optimize product distribution, promotions, and profitability.  

SGSY has been newly acquired by Bansk, a leading Private Equity firm. They bring an exciting ambition for growth supported by the resources we need to achieve it.  You will be a critical part of the leadership on this journey!

• You have a deep passion for wellness, a data-driven approach to category management, and a proven track record of scaling emerging functional brands at a national level.  

• You are relentlessly driven and self-motivated, with high emotional intelligence, and excellent negotiation skills.

• You excel in a fast-paced, ever-evolving retail landscape.

• You are a natural leader who enjoys inspiring, mentoring, and upskilling an already high-performing sales team to consistently exceed sales objectives.

• You cultivate a coaching culture of accountability, resilience, and continuous improvement.

• Finally, you love to be challenged and celebrate curiosity by learning everyday. 

• Experience: 7+ years in CPG Sales, with at least 3-5 years in a leadership role, managing direct reports in a remote setup.  Beverage and/or Better For You Brand ideal.

• Education: Bachelor’s degree in Business, Marketing, or equivalent practical experience.

• Skills: Excellent persuasion and presentation skills, strong financial acumen, P&L management, and contract negotiation skills.

• Knowledge:  Deep understanding of US Retail, Direct, Distributor, and Broker Networks.

• Leadership: Champion collaboration between sales, brand marketing, and supply chain to optimize product launches and trade promotions.