New Business Sales Manager

SureScreen Diagnostics are an innovative and forward-thinking company creating bespoke diagnostic solutions, products and tailored services for organisations across the UK and Europe for over 25 years. Our mission is to provide the best quality diagnostic products that meet and exceed customers’ expectations at a fair price.

We pride ourselves on having a diverse range of talented, hardworking and dynamic individuals within our team. We provide a friendly, challenging and rewarding environment that will help individuals expand their knowledge, build connections and grow professionally.

Job Purpose: 

Own and drive new business growth, identifying and winning opportunities through proactive sales, exhibitions, tenders, market engagement & feedback, and targeted new product campaigns.

Key Accountabilities and Responsibilities: 

Leadership (People & Performance)

• Lead and develop the new business team (lead generation and BDMs), coaching to maximise performance and conversion
• Own new business revenue targets and pipeline coverage, setting clear KPIs and driving accountability and continuous improvement
• Assess and review competitors
• Oversee and manage the CRM including data, staff training and use of the software.
• Ensure work cross-functionally with Marketing, Operations and Core Business to deliver growth initiatives

Drive Growth

• Design and execute targeted campaigns across products, customer segments and geographies to build a high-quality pipeline
• Drive lead generation through proactive outreach and data-led targeting, converting opportunities through to first sale and structured handover
• Prioritise opportunities based on strategic value, margin and conversion potential
• Feed market intelligence into pricing, product and commercial strategy

Tenders

• Identify, qualify and lead end-to-end tender submissions, ensuring high-quality and competitive responses
• Track outcomes and refine approach to improve win rates
• Feed tender insights into wider commercial and product strategy

Shows & Events

• Identify, attend and exhibit at key industry events to drive pipeline growth and brand visibility
• Maximise ROI through structured pre- and post-event lead conversion activity
• Capture market and competitor insight to inform strategy

New Products & Services Campaigns

• Identify opportunities through market insight and customer feedback, shaping new products and services aligned to business capability
• Support development, validation and commercial readiness through cross-functional collaboration
• Lead go-to-market campaigns across defined segments and geographies, driving launch, adoption and early revenue

Key Relationships: 

Internal 

• Core Business Team
• Technical Manager
• Quality
• Regulatory
• Marketing
• IT Manager
  

External 

• Clients
• Prospective Clients
• Tender contacts
  

Qualifications, skills, and experience: 

• Proven success in new business development within diagnostics, life sciences or a technical B2B environment
• Experience building and driving high-performing sales teams
• Strong track record in pipeline generation, sales campaigns and full-cycle deal closure
• Experience with tenders and contract acquisition
• Strong commercial acumen, including pricing, margin and KPI-driven performance
• CRM experience (e.g. MS Dynamics, Salesforce, or equivalent)
• Ability to analyse market data and identify growth opportunities
• Confident presenter with strong written and verbal communication skills
• Well organised with strong attention to detail
• High sense of urgency and strong drive for results
• Proactive, self-motivated and commercially minded
  

The position is full time Monday to Thursday 8-4.30 and Friday 8-4. Office based with some working from home available.

Visit our website for more information; www.surescreen.com