Business Development Director (m/f/d)

Win large enterprise clients, from identifying the right targets to closing complex, high-value signage projects and partnerships

Build and maintain relationships with decision-makers at eye level

Act as the strategic link between clients and internal signage experts, writing sharp briefs and setting expectations from day one

Develop market opportunities and identify upsell and expansion potential based on each client’s strategy

Negotiate pricing, contract structures and procurement processes that protect margin

Own the trade fair presence: choose the right events, show up prepared and turn conversations into pipeline

Visit clients on-site at strategic moments, not as routine check-ins

5+ years in strategic B2B sales or key account management, with proven closes on complex, high-value projects

Native-level German and professional English; based in or able to work hybrid from Berlin

Confident at decision-maker level and able to lead commercial conversations with the C-suite

A hunter with relationship depth who opens doors independently and turns them into real partnerships

Commercially sharp, with a strong grasp of margins, contract structures and complex procurement

Structured and CRM-disciplined; pipeline management comes naturally

Listens first and understands what matters to a client before pitching

A background in brand experience, retail or shopper marketing agencies, POS and visual merchandising, shopfitting, trade fair construction, event agencies or large-format production

Hands-on experience with tenders, RFPs and framework agreements

An existing network among brand, retail marketing or visual merchandising leaders in DACH