Law Enforcement Territory Manager

The Law Enforcement Territory Manager (LETM) is responsible for all aspects of assigned territory sales and business development, driving revenue growth through strategic engagement with law enforcement agencies and law enforcement distributors. Key responsibilities include developing and executing territory growth strategies, building and maintaining relationships with agency decision-makers and distributor leadership, identifying and managing sales opportunities, and supporting agency product adoption through product demonstrations and Testing & Evaluation (T&E) program. The LETM serves as the primary field representative for law enforcement customers, providing product training, technical expertise, and ongoing support throughout the evaluation and procurement process. Additionally, the LETM partners with law enforcement distributors to maximize market exposure, generate new opportunities, and expand product adoption within the territory. The role also includes representing the company at law enforcement trade shows, conferences, and industry events to generate leads, strengthen customer relationships, and identify emerging opportunities. The LETM is responsible for maintaining accurate forecasting, sales reporting, T&E tracking, and market intelligence while providing regular updates to GM on territory performance, customer feedback, competitive activity, and business growth opportunities.

Key Responsibilities:

LE Sales Distribution:

• Build and maintain strong relationships with key decision makers within assigned distributors, including executive leadership, sales management (category manager) and sales team.
• Conduct regular product training, focusing on key features, benefits and advantages.
• Collaborate with LE distributors to Identify growth opportunities, expand market presence, and increase product adoption.
• Track and analyze monthly, quarterly, and annual sales performance.
• Manage sales activity, sales pipeline, and forecast.
• Conduct quarterly business reviews with key decision-makers to evaluate performance, identify areas for growth, and develop action plans.
• Support LE distributor engagements, demos, LE T&E and agency opportunities.

Territory Development:

• Drive direct law enforcement market growth by identifying and developing new agency relationships.
• Build and maintain relationships with key law enforcement decision makers, including command staff, firearms training units, armorers and procurement team.
• Develop and maintain a list of future agency visits and submit them to the GM on a quarterly basis.
• Gather and communicate market intelligence, competitive activity and customer feedback to GM on a weekly basis.
• Conduct training courses and armorers' courses on products when needed.

Territory Sales:

• Responsible for all aspects of assigned territory sales, including opportunity management, forecasting, revenue growth and sales objectives.
• Identify, qualify, and manage agency opportunities from initial engagement through product procurement.
• Partner with LE distributors to maximize market exposure, identify and develop agency opportunities, expand product adoption and drive territory sales.

LE Product Demonstration:

• Offer a product demonstration in support of active or prospective agency test & evaluation (T&E) period.
• Demonstrate product features, benefits and advantages to department level command staff, firearms training units, specialized teams, and instructors.
• Provide department level support throughout the T&E and demo process by answering technical questions.

LE Trade Shows:

• Build and manage a 12-month trade show schedule and budget. Submit schedule and budget to GM for review.
• Plan, coordinate and execute trade show activities within assigned territory.
• Generate new leads and qualified sales opportunities through engagement with Law Enforcement personnel attending.

EDUCATION & EXPERIENCE PROFILE:

• Bachelor's Degree preferred or work experience equivalent
• Related, successful LE channel management experience, including agency bids and sales
• Handgun experience strongly preferred
• Industry knowledge, combined with the enthusiasm to drive Walther's further success in being a true business partner with current and future Customers
• Strong analytical and financial skills required with strong attention to detail and accuracy
• Must be able to successfully interface with operations, customer service, logistics, product development and quality departments
• Frequent travel required (+30%) including occasional international