Lead Sales Specialist – Sales & Proposals - Instrument Transformers & Bushings.

• Develop and execute sales strategies to achieve revenue, order booking, and profitability targets for instrument transformers & OIP Bushings.
• Identify and develop new business opportunities with Central Utilities, State electricity boards, EPC contractors, industrial customers, and infrastructure developers.
• Build and maintain relationships with key accounts, consultants, contractors, distributors, and other industry stakeholders.
• Promote the company's instrument transformer and bushing product portfolio across assigned territories and customer segments.
• Monitor market trends, competitor activities, pricing strategies, and emerging business opportunities.
• Prepare sales forecasts, business development plans, and periodic reports.

• Understand customer requirements and recommend suitable instrument transformer solutions based on voltage levels, current ratings, accuracy classes, insulation requirements, and application needs.
• Develop a working knowledge of CTs, CVTs, Line Traps and Bushings and relevant product standards.
• Coordinate with design, engineering, and product management teams to address technical queries and customer-specific requirements.
• Explain product features, technical advantages, compliance requirements, and commercial benefits to customers.
• Conduct product presentations, technical discussions, and customer meetings.

• Identify relevant tenders and RFQs from utilities, EPC companies, government organizations, and private-sector customers.
• Review technical specifications, tender documents, and commercial terms to assess bid feasibility.
• Coordinate the preparation of techno-commercial offers, quotations, compliance statements, and supporting documentation.
• Work closely with tendering, engineering, contracts, and finance teams to ensure accurate and competitive proposals.
• Negotiate prices, payment terms, delivery schedules, and other commercial conditions within approved company guidelines and in line with Policy 5.0.
• Follow up on submitted quotations and tenders to improve conversion rates and order realization.

• Maintain strong relationships with existing customers and identify opportunities for repeat business and cross-selling.
• Conduct regular customer visits, business reviews, and follow-ups.
• Address customer concerns and coordinate with internal teams to ensure timely resolution.
• Support customers throughout the sales cycle, from initial inquiry and technical evaluation to order placement and delivery.
• Maintain customer databases, opportunity pipelines, and sales activity records.

• Bachelor’s degree in electrical & Electronics Engineering.
• A postgraduate qualification in business management or marketing is an advantage.
• Relevant technical or product knowledge in instrument transformers, bushings, metering, protection systems, and power equipment is desirable.

• Typically, more than 15 years of experience in technical sales, product sales, or business development within the electrical equipment or power transmission and distribution industry.
• Experience in selling instrument transformers, bushings, high-voltage equipment, metering and protection products, or related electrical products is preferred.
• Experience dealing with utilities, EPC contractors, consultants, and industrial customers is an advantage.

• Strong technical understanding of instrument transformers and bushings and their applications.
• Excellent sales, negotiation, presentation, and communication skills.
• Ability to interpret technical specifications, drawings, RFQs, and tender documents.
• Understanding of relevant IEC, IS, and customer-specific standards, as applicable to the product portfolio.
• Knowledge of tender management, techno-commercial proposals, pricing, and contract negotiations.
• Strong customer relationship management and business development capabilities.
• Ability to work independently, manage multiple opportunities, and meet order targets.
• Proficiency in MS Excel, PowerPoint, CRM systems, and sales reporting tools.
• Willingness to travel for customer visits, business development, and industry events.

Performance will be evaluated based on the following parameters:

• Achievement of order booking targets.
• New customer acquisition and business development.
• Growth in orders across assigned products and territories.
• Tender participation and order conversion rate.
• Gross margin and profitability of secured orders.
• Customer retention, satisfaction, and repeat business.
• Accuracy of sales forecasts and pipeline management.
• Timely follow-up on quotations and orders.