CPT-11545 Marketing & Business Development Virtual Assistant

• 5 hours: Facebook group/community research, posting, commenting, and engagement, ideally with some activity each day
• 2 hours: Business development, referral/partnership outreach, and identifying opportunities
• 1 hour: Canva and creative marketing support
• 1–2 hours: Blog and newsletter creation and publishing in GoHighLevel

• Research relevant Facebook groups and online communities where the client's content, resources, events, or services may genuinely provide value
• Post, comment, engage, and participate in relevant Facebook communities consistently, ideally with some activity each day
• Identify conversations where the client's content, resources, events, or services may genuinely help
• Support authentic relationship-building and community engagement rather than relying solely on direct lead-generation tactics
• Assist with social media execution and content promotion
• Look for additional communities, channels, and opportunities where the client's content and events could be promoted

• Conduct outreach and follow-up with potential leads and business opportunities
• Research and engage potential referral partners, coaches, trainers, and other aligned professionals
• Research podcasts, speaking opportunities, partnerships, and other visibility opportunities
• Identify potential referral, partnership, event, and promotional opportunities proactively
• Think beyond assigned tasks by asking: Where else could we promote this? What groups or communities could we reach? Who could we partner with? What creative ideas could we try?
• Track leads, partnerships, conversations, and follow-up activity

• Create graphics, posters, banners, lead magnets, and promotional materials using Canva
• Strong Canva/design skills are important and will be used for social graphics, posters, banners, event materials, lead magnets, and basic video animations/effects
• Support promotion of coaching programs, workshops, retreats, and events
• Provide examples of previous Canva/design work when available
• Upload and publish blogs and newsletters
• Research YouTube topics, titles, keywords, and content opportunities
• Assist with content repurposing and social media execution
• Help maintain consistent branding and messaging across marketing channels
• Support event-related creative materials, community promotion, and outreach as needed

• Maintain basic marketing activity within GoHighLevel, including contacts, pipelines, content, and existing workflows
• Assist with lead and pipeline follow-up
• Make minor updates and troubleshoot basic issues within established systems
• Support additional marketing projects as the role and hours expand
• Initially, advanced GoHighLevel work will remain with the client's existing GHL specialist, who is handling sales funnels, courses, and other advanced builds
• As the role grows toward 20–30 hours per week, the VA is expected to gradually take on more GoHighLevel marketing support, including website updates, blogs/newsletters, landing pages and forms, lead follow-up, nurture campaigns, course setup/management, and general marketing administration

A separate GoHighLevel specialist currently handles major builds and advanced automations.

• Support promotion and marketing for coaching programs, workshops, retreats, and events
• Proactively identify additional groups, communities, partners, channels, and creative ways to promote upcoming events
• Look beyond assigned tasks and bring forward ideas that could increase visibility, engagement, or participation
• During event launches or other priority campaigns, shift time and focus toward community promotion, creative marketing, and event outreach as needed

Each engagement is based on a defined scope of work and is governed by an independent contractor agreement. Services must be performed professionally, with adherence to any timelines, guidelines, and deliverables agreed upon in writing.

The Contractor must demonstrate proficiency in the following, depending on the Client’s requirements:

• Digital marketing, social media, lead generation, or business-development experience required
• Facebook community engagement experience strongly preferred
• Canva or similar design experience required
• Strong Canva/design portfolio or examples of previous creative work preferred
• Excellent written and spoken English required
• GoHighLevel experience preferred
• Partnership/outreach experience preferred
• YouTube, blog, newsletter, or email-marketing experience is a plus
• AI / ChatGPT proficiency strongly preferred
• Apollo, LinkedIn prospecting, basic SEO, or lead-magnet experience is a plus
• Video editing experience is a plus but not required
• Strong communication, initiative, creativity, good marketing instincts, attention to detail, and sound judgment are key priorities

• Warm, confident, personable, and an excellent communicator
• Proactive, curious, resourceful, and comfortable bringing forward ideas
• Mature and emotionally intelligent
• Strong judgment and discernment, particularly because the client's content and work involve sensitive relationship issues
• Exceptional attention to detail and follow-through
• Creative with strong marketing instincts
• Comfortable starting conversations and building relationships
• Able to work independently within established brand guidelines and priorities, while knowing when to ask for clarification or approval
• Not simply a passive task-taker; able to understand the business, execute reliably, notice opportunities, and increasingly take ownership
• Comfortable learning the business over time and growing into a larger marketing role
• Interested in learning the client's business deeply and growing with it long term

• Facebook / Facebook Groups
• Canva
• GoHighLevel – Experience Preferred
• YouTube
• ChatGPT / AI Tools
• Email Marketing Tools

• Contracted Hours per Week: 10 Hours (Hours expected to increase based on performance and business growth)
• Scheduled Working Days: Monday through Friday (unless otherwise mutually agreed in writing)
• Daily Working Time: Flexible PST Business Hours – TBD

Note: The Company will make reasonable efforts to align the Assigned VA’s schedule with the Client’s preferred hours as set forth above. However, availability may vary based on time zones, capacity, and the contracted hours set in this SOW. Any changes must be mutually agreed to in writing through a revised SOW.

• Contractors will operate under a Master Services Agreement and a Statement of Work
• This is not an offer of employment; contractors are not employees of 20four7VA or any client
• All compensation is processed through 20four7VA according to the terms of the engagement

• REQUIRED SERVICE: Marketing VA
• REQUESTED EXPERIENCE TIER LEVEL: Junior, Senior, and Advanced Level (Senior or Advanced Preferred; However, strongest Junior candidates may be considered)
• Contracted Hours per Week: 10 hours/week
• Daily Working Time: Flexible PST Business Hours – TBD
• Scheduled Working Days: Monday-Friday
• REPORTING TO/POC: To Be Determined
• Number of VAs: 1
• GENDER PREFERENCE: Male
• LANGUAGES SPOKEN/PREFERENCE: English
• ACCENT PREFERENCE: Level A-B (Excellent Written and Spoken English Required)
• REGION PREFERENCES: Any