Channel Manager

The Channel Manager is responsible for identifying, developing, and managing strategic partnerships to drive indirect sales revenue and market expansion. You will serve as the primary liaison between the organization and its corporate partners, ensuring they are equipped, motivated, and aligned with our corporate growth objective.

• Relationship Management: Build and maintain long-term relationships with key stakeholders at partner organizations to ensure our brand remains "top of mind." 
• Revenue & Growth: Develop and execute channel sales strategies to meet or exceed quarterly and annual revenue targets. 
• Sales Enablement: Provide partners with the necessary tools, marketing collateral, sales access and product training to effectively sell our solutions.
• Performance Tracking: Monitor partner performance using KPIs such as pipeline growth, conversion rates, and activity. Conduct regular Quarterly Business Reviews (QBRs).
• Market Intelligence & Expansion: Stay updated on industry trends and competitor channel activities to provide actionable feedback to the internal sales, product and marketing teams.
• Governance: Ensure partner compliance with Brady pricing, sales, and marketing expectations and agreements.
• Contract Management: Become the subject matter expert for all complex contract and program agreements; lead negotiation for any changes and updates.
• Cross Functional Partnership: Work closely with marketing and product management teams to build, or maintain, a leadership position within assigned partner portfolios.
• Transparency: Regularly present to sales and general management regarding status of assigned channel accounts.
• New Product/Channel Development Support: Identify targeted distribution partners for new product introductions and oversee execution of distributor adoption. In some cases identify and onboard new distributors to expand market share.