Sales Associate

Carl Friedrik is opening its first physical store in New York, one of the brand’s strongest and most strategically important markets.

This opening represents a major step in our global retail expansion and a significant investment in the US. The New York store will set the standard for how the brand operates and is experienced in the market.

As a Sales Associate, you will be part of the founding in store team. You will represent a premium European travel brand to a highly informed customer base, delivering a consistent, considered, and commercially strong retail experience from day one.

This role is suited to someone who performs well under pressure, takes pride in high standards, and wants to be part of building something that will be closely followed internally.

You are an experienced retail professional with strong energy and presence on the shop floor. You are confident engaging customers, comfortable selling premium products, and motivated by results.

You care about detail, service quality, and presentation, and you understand that in a flagship environment, standards matter every day, not just on good days.

You understand the value of building long term client relationships and are comfortable developing a loyal customer base through thoughtful follow up and consistent service, not just one off transactions.

You are reliable, commercially aware, and interested in growing with a business rather than staying static in a role.

An interest in travel, design, and quality craftsmanship is important, but you also understand how to convert interest into sales and repeat customers.

You will deliver a consistently high standard of customer service, acting as a clear and credible ambassador for the Carl Friedrik brand.

You will drive sales through confident product knowledge, storytelling, and effective upselling and cross selling.

You will actively contribute to building a loyal customer base in New York, developing ongoing relationships with clients and supporting client outreach and follow up in line with the brand’s approach to clientelling.

You will maintain strong store standards across presentation, cleanliness, and product care.

You will support stock handling and back of house organisation to ensure the store runs efficiently.

You will process transactions accurately and professionally, contributing to a smooth end to end customer experience.

You will work closely with the wider team to help establish the culture, pace, and expectations of the New York store.

Job type: Part time and full time opportunities available
Additional pay: Commission
Benefits: Employee discount and company benefits
Schedule: Flexible scheduling including weekends
Location: In person, New York