Senior Business Development Representative

The Senior Business Development Representative (BDR) will be responsible for generating qualified sales opportunities through B2B outbound prospecting, lead generation, cold calling, email outreach, LinkedIn prospecting, qualification, and appointment setting.

The primary focus of the role is to identify and engage key decision-makers within Healthcare, Legal, and Finance organizations, and convert qualified conversations into Discovery Calls for the sales team.

The successful candidate will independently research target companies, identify relevant stakeholders, initiate personalized outreach across multiple channels, qualify prospects, handle initial objections, and schedule meetings with appropriate decision-makers.

This is a hunter-style role suited for someone who is proactive, comfortable speaking with senior executives, and focused on generating quality conversations and qualified sales opportunities rather than simply activity volume.

• Research and identify target companies across Healthcare, Legal, and Finance.
• Build and maintain targeted prospect lists based on the company's Ideal Customer Profile (ICP).
• Identify key decision-makers, influencers, and stakeholders within target organizations.
• Use LinkedIn, LinkedIn Sales Navigator, Google, company websites, industry databases, and CRM systems to identify prospects.
• Generate high-quality outbound leads rather than relying solely on purchased or generic lead lists.
• Research each prospect sufficiently to personalize outreach and establish relevance.

• Connect directly with relevant decision-makers and senior stakeholders.
• Conduct high-volume but highly targeted cold calling and outbound prospecting.
• Develop personalized email and LinkedIn outreach campaigns.
• Engage prospects through multiple channels, including phone, email, LinkedIn, and other appropriate business communication channels.
• Communicate the company's value proposition clearly and confidently.
• Build rapport with senior-level prospects and establish credibility during initial conversations.
• Handle initial objections effectively.

• 3–6+ years of experience in B2B Business Development, SDR, BDR, Inside Sales, or a similar role.
• Proven experience in outbound lead generation and appointment setting.
• Experience selling B2B SaaS, technology, healthcare technology, professional services, or other complex B2B solutions is highly preferred.
• Experience engaging Directors, VPs, C-Suite, Partners, Owners, or other senior decision-makers.
• Strong cold-calling, objection-handling, prospecting, and qualification skills.
• Experience with LinkedIn/Sales Navigator and prospecting tools.
• Strong written and verbal English communication skills.
• Experience with a CRM such as HubSpot, Salesforce, Zoho, Pipedrive, or similar.
• Ability to research accounts, personalize outreach, and manage a large prospect pipeline independently.
• Experience prospecting within Healthcare, Legal, or Finance is a strong advantage.

B2B Outbound Prospecting | Cold Calling | Lead Generation | Appointment Setting | LinkedIn Prospecting | Account Research | Decision-Maker Outreach | Qualification | Objection Handling | Email Outreach | CRM Management | Pipeline Management | Consultative Selling | Lead Nurturing