Sales Development Representative

We are seeking a driven and results-oriented Sales Development Representative (SDR) to join a growing sales and marketing function focused on outbound lead generation and meeting bookings. This is a high-activity role suited to someone who is confident engaging decision-makers, managing outbound campaigns, and consistently driving qualified opportunities into the sales pipeline.

You will play a key role in researching prospects, managing CRM data, executing outbound outreach, and supporting pipeline progression from initial contact through to proposal stage. This role is ideal for a proactive, KPI-driven professional who thrives in a fast-paced sales environment and is motivated by measurable outcomes.

You will be working with a growing technology-focused organisation committed to helping businesses improve operational performance through innovative digital solutions and strategic service delivery. The company is focused on building strong customer relationships, driving sustainable growth, and delivering exceptional client experiences through proactive engagement and modern sales strategies.

The team offers a collaborative and performance-driven environment where initiative, accountability, and continuous improvement are highly valued.

• Minimum 3 years of experience in outbound sales, telemarketing, lead generation, or SDR roles
• Proven success booking meetings through outbound calling and email outreach
• Experience engaging senior decision-makers and confidently navigating gatekeepers
• Strong understanding of sales pipelines, lead progression, and conversion-focused outreach

• Strong experience using CRM platforms, ideally Zoho CRM or similar systems
• Experience maintaining accurate lead data, CRM hygiene, and pipeline management
• Strong written communication skills for outbound email campaigns
• Comfortable using LinkedIn and online research tools for prospecting and lead sourcing
• Proficiency in Microsoft 365

• Confident and resilient communicator who is comfortable conducting outbound calls daily
• Strong objection handling and follow-up capabilities
• Professional and trustworthy approach when representing the business
• Ability to build rapport and maintain positive engagement with prospective clients

• Highly organised with strong time management and prioritisation skills
• KPI-driven and motivated by measurable performance outcomes
• Self-starter with the ability to work independently in a remote environment
• Proactive mindset with a strong commitment to consistency and accountability

• Identify and source leads through online research, industry directories, LinkedIn, event lists, and public databases
• Build prospect lists aligned with ideal customer profiles and target industries
• Research and identify key decision-makers including senior executives and operational stakeholders
• Maintain accurate lead records and import new contacts into the CRM

• Conduct high-volume outbound calls to introduce services and generate interest
• Use structured call scripts and outreach strategies to qualify prospects and progress conversations
• Follow up consistently through phone, email, and LinkedIn engagement
• Handle objections professionally with a focus on securing qualified meetings

• Book qualified meetings directly into the sales team calendar
• Ensure every prospect has clear next steps and scheduled follow-up activities within the CRM
• Maintain accurate and up-to-date lead and opportunity pipelines
• Support progression of opportunities from meeting stage through to proposal and closed deals

• Build and execute outbound email campaigns within the CRM platform
• Segment lead lists based on industry, organisation size, location, and engagement signals
• Maintain CRM hygiene including tagging, compliance, and contact accuracy
• Track campaign performance and optimise messaging based on conversion metrics

• Provide regular reporting on outbound activity, pipeline progression, and campaign performance
• Track KPIs including calls, emails, meetings booked, and conversion rates
• Monitor pipeline health and identify opportunities to improve lead progression and sales velocity
• Share market feedback, objections, and insights to support continuous improvement of outbound strategies