Business Development Representative

Element451 is the fastest growing CRM Platform in the higher education vertical! We’re the only student engagement CRM provider to leverage AI, student behavior data, and advanced marketing automation to hyper-personalize and scale higher ed student recruitment and enrollment for increased engagement and admissions success.

As a Business Development Representative (BDR) at Element451, you will be responsible for driving pipeline growth by identifying, engaging, and qualifying potential customers through strategic outbound prospecting. Reporting to the BDR Manager, you will leverage metrics-driven outreach, sales technology, and structured coaching to generate high-quality leads and set up opportunities for the sales team.

This role is ideal for someone who is highly self-motivated, thrives in a goal-oriented environment, and is eager to learn and grow in a SaaS sales career.

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  Actively prospect and identify new business opportunities through outbound channels, including cold calling, email outreach, LinkedIn, and social selling.

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  Qualify and nurture leads, conducting discovery conversations to assess prospect needs, pain points, and fit for Element451’s solutions.

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  Schedule and book qualified meetings for the sales team, clearly articulating value propositions and overcoming objections.

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  Track and analyze key performance metrics (outreach volume, response rates, conversion rates, meetings booked) to improve effectiveness.

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  Leverage data-driven prospecting strategies, applying outbound frameworks and modern sales methodologies to drive engagement.

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  Maintain accurate records and track performance in HubSpot CRM, ensuring visibility into pipeline activity and conversion rates.

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  Collaborate with Marketing and Sales to refine lead generation tactics and improve overall pipeline efficiency.

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  Continuously learn and adapt, taking advantage of sales coaching, training, and feedback to refine skills and increase performance.

• 1+ year of experience in a BDR role, with a track record of exceeding lead generation and meeting-setting targets.

• Self-motivated and driven to succeed, with a strong work ethic and a willingness to go above and beyond to achieve goals.

• A metrics-focused mindset, with experience tracking and improving key sales KPIs.

• Strong verbal and written communication skills, with the ability to craft compelling outreach messaging and engage prospects effectively.

• Proficiency in outbound prospecting techniques, including cold calling, multi-threaded outreach, and social selling.

• Experience with HubSpot CRM or similar sales enablement tools to manage lead activity and measure performance.

• A passion for continuous learning and development, with the ability to take coaching and apply feedback to improve results.

• Ability to work in a fast-paced, high-growth SaaS environment, adapting quickly to changing strategies and market conditions.

• Impactful, not Immediate – We prioritize meaningful, long-term outcomes.

• Progress before Perfection – We take action and learn as we go.

• Learners before Masters – Curiosity and humility fuel our growth.

• Together, not Alone – Collaboration is our superpower.

• Customer Success, not Support – We’re partners in our clients’ outcomes.