Assistant Sales Manager – West

Bruker builds high-performance scientific instruments and analytical solutions that help researchers study life and materials at the molecular, cellular and microscopic level. Our customers work in life science research, pharma, materials science, semiconductors, industrial labs and clinical research.

We have more than 11,000 employees at over 90 locations worldwide. Our instruments are used in laboratories everywhere, and we keep investing in new technology to solve the analytical problems our customers face today.

Bruker India Scientific Pvt. Ltd. is looking for an Assistant Sales Manager to grow our X-ray business in western India. You will sell our X-ray diffraction (XRD), X-ray fluorescence (XRF) and single-crystal X-ray diffraction (SCD) systems to universities, research institutes and industry.

These are capital-equipment sales with long buying cycles and several decision-makers. You will own each opportunity from the first conversation to the purchase order, working closely with our application scientists, product specialists and service team. Your customers will include IITs, NITs, IISc, IISERs and CSIR labs, as well as companies in pharmaceuticals,cement, glass, metals, , energy storage, semiconductors and geology.

• →Build and run a sales plan for your territory, and meet or exceed your sales target for XRD, XRF, SCD, XRM and XMA products.
• →Manage the full sales cycle: finding and qualifying leads, understanding customer needs, proposing the right solution, running demos, negotiating and closing.
• →Grow business with existing customers and win new accounts across academia, government labs and industry.
• →Work with application scientists and product specialists to turn customer requirements into the right Bruker solution.
• →Arrange and take part in customer demos at our application lab in Bangalore and at our facilities in Karlsruhe and Berlin, Germany.
• →Prepare presentations, quotations, proposals and tender documents, and show customers clearly why Bruker is the better choice.
• →Keep Salesforce up to date with opportunities, forecasts and order bookings, and maintain a pipeline of at least 3× your quarterly target.
• →Give management accurate monthly, quarterly and annual forecasts.
• →Keep track of competitors, market trends and new applications in the region, and share what you learn with the team.
• →Represent Bruker at conferences, trade shows, technical meetings and customer events.

• A degree in Physics, Chemistry, Materials Science, Geology or a related field.
• 7+ years of experience selling scientific instruments or capital equipment, ideally XRD, XRF or similar analytical techniques.
• A good track record of closing complex deals with academic, government and industrial customers, including public tenders.
• Experience working with a CRM system. Salesforce experience is a strong plus.
• Fluent English and Hindi. Marathi, Gujarati or another regional language is an advantage.
• Strong communication, presentation and negotiation skills.
• Well organised and self-motivated, able to handle many opportunities, tenders and stakeholders at the same time.
• A team player who works well with colleagues in applications, service, marketing and back office.

This is a field-based role. Expect to travel 60–70% of the time within your territory, with occasional trips outside it for customer demos, conferences, training and internal meetings, including in Germany.