Performance Creative Specialist (m/f/d)

THIS IS THE JOB

We are looking for a Performance Creative Specialist (m/f/d) with a strong understanding of CRO (Conversion Rate Optimization). In this position, you combine creative instinct with performance logic and know how to turn insights into scripts that drive measurable results.

Your main tasks will be:

• Ownership of the full performance messaging architecture: You develop performance-driven messaging frameworks tailored to audience segments, funnel stages and campaign objectives; translate insights into conversion-oriented storytelling based on sales psychology and guarantee consistent messaging across ads, landing pages and the full customer journey

• Conceptualize and create high-performing creatives: You develop and script high-converting ad creatives, with a strong focus on UGC video formats; craft compelling hooks, clear value propositions, objection-handling sequences and strong calls to action; create copy for static, motion and paid social assets across channels; guide designers, editors and UGC creators to ensure conversion-focused execution; leverage AI tools to scale creative output and accelerate structured testing

• Lead landing page and funnel optimization: Develop, optimize and continuously refine high-converting landing and sales / offer pages aligned with funnel stage and campaign goals; conversion rate optimization across the entire funnel; use A/B testing and behavioral analytics to systematically improve performance

• Data-driven iteration and growth: Analyze creative and funnel KPIs (e.g. CTR, SSR, CPM, CVR, CAC and NC ROAS); translate performance data into structured hypotheses and testing roadmaps; design and execute experiments with clear frameworks and measurable outcomes; continuously refine messaging, creatives and landing pages based on insights

• Collaborate across teams to scale impact: work closely with performance marketing, design, creative and growth teams; align on campaign goals, testing priorities and asset roadmaps; bridge strategy and execution to maximize end-to-end conversion efficiency