Sales & Marketing Officer

Our client is an indigenous food processing company focused on producing and distributing high-quality probiotic yoghurt products. Since launching in 2020, the company has continued to grow its operations and brand presence within the Nigerian market through its flagship yoghurt brand, Spring Fresh, while expanding its market reach and customer base. The company is committed to delivering healthy, safe, and accessible dairy products while maintaining high operational and quality standards. Role Summary The Sales & Marketing Officer will be responsible for driving sales growth, expanding the customer base, generating new business opportunities, and strengthening customer and distributor relationships in Abuja. The successful candidate will play a hands-on role in achieving sales targets, identifying new market opportunities, developing sales strategies, and supporting brand visibility. The role requires a proactive and results-driven individual who can independently manage sales activities, build strong customer relationships, and contribute to the company's growth objectives. Key Responsibilities Sales & Business Growth Develop and execute sales strategies to increase product sales and market penetration in Abuja. Generate new leads and convert prospects into customers and distributors. Work towards achieving and exceeding monthly sales targets. Identify new customer segments, sales channels, and business opportunities. Develop and maintain a strong sales pipeline. Monitor sales performance and identify opportunities for improvement. Support initiatives aimed at increasing the company's market share and revenue. Customer & Distributor Relationship Management Build and maintain strong relationships with customers, distributors, retailers, and other business partners. Follow up on leads, enquiries, orders, and prospective customers. Understand customer needs and provide appropriate product information and solutions. Maintain regular communication with existing customers to encourage repeat purchases and strengthen retention. Address customer concerns and escalate issues when necessary. Market Development & Research Conduct market research to identify emerging opportunities, customer preferences, and market trends. Monitor competitor activities, pricing, promotions, and market positioning. Identify potential distribution points, retail outlets, corporate clients, and other sales opportunities. Provide insights and recommendations to support business and sales decisions. Negotiation & Business Development Negotiate with prospective customers, distributors, and business partners within approved company guidelines. Support the development and maintenance of commercial relationships and partnerships. Identify and pursue opportunities for strategic partnerships and market expansion. Support the preparation and execution of business proposals and commercial agreements. Brand Management & Visibility Support initiatives to increase product awareness and brand visibility within the Abuja market. Implement sales and promotional activities in line with the company's brand and business objectives. Gather customer feedback and market insights to inform brand and product development initiatives. Represent the brand professionally when engaging with customers, distributors, and business partners. Reporting & Performance Management Maintain accurate records of sales activities, leads, customer interactions, and business opportunities. Prepare regular sales and market performance reports. Track progress against sales targets and provide updates to the Business & Operations Manager. Use sales data and market feedback to recommend improvements to sales strategies. Requirements Minimum of 3 years' experience in sales, business development, marketing, customer relationship management, or a related role. Experience in FMCG, food processing, consumer goods, retail, or a related industry is an advantage. HND or Bachelor's degree in Business Administration, Marketing, Sales, Food Technology, or a related field. Proven ability to generate leads, acquire customers, and achieve sales targets. Strong communication, negotiation, and interpersonal skills. Strong customer relationship management skills. Good understanding of sales processes and business development. Ability to conduct market research and translate market insights into actionable opportunities. Strong organisational and reporting skills. Ability to work independently, take initiative, and deliver results. Proficiency in using basic digital tools for sales tracking, reporting, and communication. Must be resident in Abuja, preferably within or around Kubwa. Ideal Candidate Profile The ideal candidate should be: Results-oriented and commercially driven. Proactive and confident in generating new business opportunities. Strong at building and maintaining customer relationships. Comfortable with field-based sales and direct customer engagement. A strong communicator and negotiator. Self-motivated and able to work with minimal supervision. Adaptable and comfortable working in a growing FMCG business. Target-driven with a strong sense of ownership and accountability. Passionate about sales growth, customer acquisition, and business development.