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Forma.ai2h ago
New

Sales Engineer

Canada Or Remote UsaRemotemid
SalesSales Engineer
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Quick Summary

Key Responsibilities

Reporting to the SVP of Sales, the Sales Engineer will support Account Executives in growing our client base with a focus on Fortune 500 customers.

Technical Tools
SalesSales Engineer

Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. 

Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.  

We’re welcoming equally driven individuals who are excited about creating something big! 

The Sales team at Forma.ai is led by our SVP, Lisa Welch. They’re the first point of contact between our customers and our platform. This team truly understands the importance of having a human approach when connecting with corporate leaders.

The Sales team works to fully qualify and understand the needs and unique compensation plans of our enterprise prospects. From there, they provide stakeholders and key decision makers with unparalleled knowledge of Forma.ai’s platform so that they can see how our platform adds value to their organization.

Responsibilities

~2 min read

Reporting to the SVP of Sales, the Sales Engineer will support Account Executives in growing our client base with a focus on Fortune 500 customers. They will use their in-depth understanding of our platform and prospect needs to develop the appropriate solution footprint and benefit assessment. The role will require you to collaborate with a wide range of cross-functional teams to gain a holistic understanding of Forma.ai’s technical capabilities and successfully connect the dots to craft solutions that match the needs of our diverse customer base.

In addition to supporting Account Executives with demos, Sales Engineers research the sales compensation industry to stay ahead of the curve on how automation is transforming sales compensation and improving sales performance. This role is right for you if you’re someone who thrives in an environment with lots of autonomy and room to help shape organizational strategy.

As a Sales Engineer, you’ll be contributing in the following areas:

  • Clearly articulate Forma.ai's unique engagement model, from implementation
    through to customer operations, and how that all translates to interacting with
    the platform in managing incentive compensation in a differentiated way
  • Conduct detailed technical discovery with prospects to uncover challenges
    that Forma.ai can uniquely solve
  • Effectively demo the Forma.ai following our best-in-class demo approach
  • Customize the Forma.ai demo environment to the nuances of the prospect's
    business and challenges (plans, roles, reporting requirements, workflows, etc.)
  • Architect the rules within the demo environment to showcase the technical
    capabilities of the platform and the unique architecture that allows customers to
    handle plan complexity and change on both Day 1 and Day 2 
  • Experience in compensation design and administration
  • Ability to communicate effectively with internal and external stakeholders of all levels
  • Experience identifying areas for process improvement and developing solutions that drive efficiency and effectiveness
  • Highly skilled problem-solving abilities (quantitative and conceptual)
  • Experience with 1st generation incentive compensation enablement tools (i.e., Xactly, Varicent or Callidus SAP)
  • This position is for an existing vacancy
  • Salary range: $80-100K base salary plus commission and bonus

What We Offer

~1 min read
  • Work well, together. We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions. 
  • Be precise. Be relentless. We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.
  • Love our tech. Love our customers. Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed. ­ 

Currently, Forma.ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.  

Forma is a proud equal opportunity employer that is committed to creating a diverse and inclusive work environment. Every effort to accommodate candidates for accessibility will be made upon request. Information received related to accommodations will be addressed confidentially. We know that applying to a new role takes a lot of effort. You're encouraged to apply even if your experience doesn't precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours.

We thank all candidates for their interest however only qualified applicants will be shortlisted.

Location & Eligibility

Where is the job
Worldwide
Fully remote, anywhere in the world
Who can apply
Same as job location

Listing Details

Posted
July 30, 2026
First seen
July 30, 2026
Last seen
July 30, 2026

Posting Health

Days active
0
Repost count
0
Trust Level
68%
Scored at
July 30, 2026

Signal breakdown

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Sales Engineer