Residential Villa Sales & Commercial Manager

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the Role: 

The Residential Villa Sales & Commercial Manager is responsible for leading and executing all sales, marketing, revenue optimization, and distribution strategies for the Residence Club. This role drives occupancy, rental revenue, market share, and profitability through strategic planning, digital marketing, public relations, social media, website management, and promotional initiatives. The position also supports ancillary revenue opportunities, including catering and spa business, while fostering strong owner relationships and ensuring an exceptional luxury brand experience. Working closely with resort leadership and operational teams, the Residential Villa Sales & Commercial Manager develops innovative strategies to maximize performance, enhance owner satisfaction, strengthen market presence, and achieve overall business objectives. 

What You Will Do? 

People Leadership Skills 

· Recruit, select and familiarize sales and marketing department personnel with the Residence Club and their functions. 

· Train and guide marketing department personnel in the performance of their duties as to specific position responsibilities, performance techniques, reporting procedures, etc. 

· Conduct performance evaluations and follow up with marketing department personnel. 

· The ability to build a positive working environment. 

Maximize Residence Club Revenue 

· Implement activities that positively affect Residence Club Rev Par performance 

· Monitor competitive hotels to ensure continual market share improvement. 

· Develop, co-ordinate, and implement programs to increase profitable sales in all product areas. 

· Monitor and identify current and future business trends to ensure profitable sales in periods of low and high demand. 

· Manage the Residence Club’s Yield Management program including the transition to a more robust dynamic pricing model. 

· Ensure accuracy of definite bookings plus contracted group and corporate accounts. 

Marketing 

· Review and monitor competitive hotels to formulate recommendations on product and service enhancements to remain competitive 

· Identify sources of business available to the Residence Club and establish priority-marketing opportunities in the solicitation of that business. 

· The ability to understand the different needs of market segments and implement 

· strategies and programs as appropriate to maximize profitability. 

· Analyze the Residence Club’s capabilities and identify the direct sales, advertising, and public relations programs necessary to attract complementary sources of business. 

· Develop and implement the Annual Marketing Plan. 

· The ability to keep abreast of market trends and respond as needed. 

· Develop marketing programs consistent with Four Seasons style and image. 

· Develop Residential marketing materials including e-brochures, photography, video, floor plans. 

· Prepare, monitor and control the annual advertising and business promotion (A&BP) budget. 

· Develop and execute the Residence Club digital marketing strategy, including SEO, PPC, email marketing, paid media, and lead generation campaigns. 

· Manage Residence Club website content, ensuring accuracy, brand consistency, and optimization of the user experience. 

· Monitor, analyze, and report on digital marketing performance metrics, including website traffic, lead conversion, campaign effectiveness, and return on investment. 

· Oversee distribution strategy across direct and third-party channels to maximize revenue, occupancy, and profitability. 

· Develop and implement marketing programs supporting Residence Club rentals, spa offerings, Residence Club experiences, and other ancillary revenue streams. 

Sales 

· Ensure Sales team is soliciting and servicing selected accounts. 

· Participate in designated trade, service and community association and clubs. 

· Ensure Sales team is represented in all Four Seasons Hotels & Resorts sales calls 

· Provide "one up" sales assistance for all key accounts, to maintain an active account load and to act as the hotels sales leader. 

· Partner with leadership to identify and cultivate catering and group business opportunities that support overall revenue objectives. 

Managing Sales Activity 

· Ensure sales team is active with organizations such as convention and business bureau, governmental business bodies and key airline accounts. 

· Set and monitor all quotas for sales activities and production for direct sales personnel. 

· Develop and approve travel schedules and budgets. 

· Implement and monitor an effective prospecting program. 

· Review the performance of each sales person and audit key account activity. 

· Effectively administrate the company's sales incentive plan. 

· Develop and maintain a succession plan for management positions in Sales and Marketing. 

· Co-ordinate sales activities with WSOs. 

· Determine staffing requirements, sales deployment, and areas of responsibility and manage the performance of assigned staff according to their respective job descriptions. 

Internal Communications 

· Maintain a cooperative working relationship with all departments. 

· Participate in meetings with Planning Committee and Department Heads disseminating information on sales activities, special bookings, business forecasts, competition, etc. 

· Communicate with Corporate Marketing, Worldwide Sales Offices and other Four Seasons Hotels regarding new marketing opportunities, competitor activities, etc. 

· Prepare reports as required by the General Manager and Home Office. 

Residence Club Systems 

· Enhance marketing effectiveness through improvements in automation. 

· Utilize computerized operational systems (Outlook, Delphi, Opera, Golden, etc...) 

· Ensure accurate tracking of business segments/markets. 

· Implement systems to ensure sales and marketing programs achieve projected results. 

· Understand, utilize and supervise the installation of automated sales and reservations systems. 

Promotions - Advertising – PR 

· Develop special promotional programs to stimulate trial and generate revenue. 

· To direct and manage the Residence Club’s utilization of emerging social media tools (i.e. twitter, blogs, Four Seasons Facebook, LinkedIn and trip advisor). 

· Participate in the development of collateral and ensure that Four Seasons’ standards are maintained. 

· Ensure all advertising conveys the desired image and message. 

· Monitor all expenditures adhering to the advertising budget. 

· Maintain open communication with advertising agency/media to provide them with constant input as to the needs of the hotel. 

· Ensure that the Four Seasons Residence Club receives maximum exposure in appropriate media. 

· Provide guidance to ensure favorable attitudes toward the Residence Club and Four Seasons Hotels. 

· Report to the General Manager and Home Office any significant activity with which the Residence Club may wish to become involved. 

· Develop the advertising and business promotion budget in conjunction with the Annual Marketing Plan. 

· Direct social media strategy, content planning, community engagement, and reputation management for the Residence Club. 

· Collaborate with internal and external partners to create digital content including photography, videography, website assets, and promotional materials. 

· Measure and evaluate the effectiveness of advertising, social media, public relations, and digital marketing initiatives, making recommendations to improve performance. 

Business Involvement 

· Administer department activities within the approved budget with evaluation on a monthly basis. 

· Review and approve all sales and marketing personnel expense accounts and approve all Marketing expenses. 

· Work directly with Director of Residences on rental and owner inventory allocations. 

· To be directly involved in forecasting and continuously be aware of current and forecasted financial/business performance impacting the HOA and rental program. 

· Analyze financial/business performance vs forecasts/budget and make the required changes if necessary. 

· Understand, maximize use of, and properly control rental budget. 

Generic Skills 

· Sound analyzer and problem solver 

· The ability to be a "do-er", implementer, and action taker 

· Develop and use good business acumen and be a good "business operator." 

· Vigilant and attentive to detail. Monitor quality and be obsessively service oriented. 

· A Team Player and have interpersonal sensitivity. 

· Public Ambassador for Four Seasons Residence Club Aviara and Four Seasons Hotels. 

· The ability to respond properly in any Residence Club emergency or safety situation. 

· Perform other tasks or projects as assigned by the General Manager and corporate leadership. 

What You Bring:  

• Education: College Degree – 4 years, or equivalent experience. Excellent reading, writing and oral proficiency with exceptional personal and professional references. Computer skills and knowledge include PowerPoint, Excel, Work, Delphi, Opera, Internet 
• Experience: Luxury Residential or Hotel Sales and Marketing experience, 3 – 5 years of employment in a related position 
• Strong revenue and budget management skills 

What we offer:  

• Salary Range: $115,000 - $125,000  
• Health Insurance - Medical, Dental & Vision 
• Company Match 401K Plan 
• Complimentary stays at Four Seasons Worldwide  
• Complimentary meal 
• Laundered Employee Uniform  
• Complimentary on-site parking   
• Growth & Development opportunities