Business Development Manager - Serbia

GenePlanet, a global leader in the field of preventive genetic testing — specializing in NIPT, cancer screening, and lifestyle DNA tests — is looking for an ambitious Business Development Manager to launch and grow a new oncology product on Serbian market. With a presence in 45+ markets worldwide and a passionate team of over 250 employees, GenePlanet collaborates with more than 1,000 medical centers, doctors, and insurance companies to provide top-quality tests based on the latest scientific discoveries. Our tests empower individuals to take control of their own and their baby's health, and support doctors in their diagnostic and therapeutic decisions.

We are introducing an advanced cancer screening technology to the Serbian market — an innovative test capable of detecting signals for multiple cancer types from a single blood draw, backed by extensive scientific validation In this role, you will lead the strategic market launch of this advanced cancer screening solution in Serbia. Rather than just driving commercial growth, you will serve as a key bridge between our scientific innovation and the local medical ecosystem, establishing long-term, high-trust partnerships with healthcare leaders and institutions.

We are seeking a self-driven, energetic, and results-oriented professional to open and develop the Serbian market: building local partnerships, establishing the sales infrastructure, and growing revenue with a special focus on this new cancer-screening breakthrough.

Your key responsibilities will include:

• Driving the go-to-market launch of a novel cancer-screening test in Serbia, from positioning to a commercial rollout.
• Building and managing relationships with private clinics, hospitals, laboratories, general practitioners, and key opinion leaders
• Co-developing and implementing a longer-term growth strategy for the Serbian market
• Executing annual plans against defined targets and activities, within agreed budgets, to ensure revenue and profitability growth
• Conducting trainings and educational activities to have a strong understanding of GenePlanet's products, processes, and services
• Continuously monitoring the competitive landscape and proactively identifying new business opportunities

• A university degree in a natural-science field (e.g. biology, biotechnology, biochemistry, molecular biology, pharmacy, medicine, or similar) is mandatory
• 5+ years of experience in business development and/or sales, ideally in the medical, laboratory, pharmaceutical, or diagnostics sector
• Proven ability to build networks and close deals: strong selling, negotiation, and relationship-building skills
• Strategic thinking combined with strong hands-on implementation
• Self-driven and results-oriented, able to work independently while engaging key market stakeholders
• An established network within Serbia's private healthcare sector and among general practitioners
• Fluent Serbian and English

• Knowledge of or experience in oncology (a strong plus, but not required)
• Experience in the product category of similar genetic tests