SDR

HatchMed is a Seattle-based healthcare technology company founded in 2012 that develops connected hardware and software solutions to improve communication, patient safety, and the inpatient experience in acute care hospitals.

• Execute high-volume outbound prospecting through email marketing campaigns, direct phone prospecting, LinkedIn outreach, and other digital channels.
• Build relationships with hospital executives and department leaders including Clinical Engineering, IT, Nursing, Facilities, Biomedical Engineering, Patient Experience, and Executive Leadership.
• Conduct strategic initial outreach into assigned territories using personalized messaging and account-based prospecting techniques.
• Reactivate dormant accounts and previously engaged prospects.
• Consistently meet daily and weekly activity goals.

• Research hospitals and health systems that fit HatchMed's ideal customer profile.
• Identify buying signals including:
• • Hospital renovations and new construction
  • Technology modernization initiatives
  • Nurse call replacements
  • Epic or EMR implementations
  • Leadership changes
  • Patient safety initiatives
  • Digital transformation projects
• Identify and map key decision-makers and influencers within target accounts.

• Conduct discovery conversations to understand organizational needs, current workflows, project timelines, and purchasing priorities.
• Qualify opportunities using HatchMed's sales qualification criteria.
• Schedule introductory meetings and product demonstrations for the appropriate territory representative.
• Transition qualified opportunities to the assigned Account Executive while maintaining clear CRM documentation.

• Maintain accurate CRM records including activities, contacts, notes, buying signals, and opportunity status.
• Build and maintain prospect lists using CRM and sales intelligence tools.
• Ensure timely follow-up on all assigned leads.

• Respond quickly to inbound marketing leads generated through campaigns, webinars, events, and content downloads.
• Partner with Marketing to improve messaging and campaign effectiveness based on prospect feedback.
• Share competitive intelligence, customer objections, and market insights with Sales, Marketing, and Product teams.

• 2+ years of experience in outbound business development, sales development, or inside sales.
• Experience prospecting into hospitals, healthcare systems, or healthcare technology organizations.
• Proven success generating meetings through phone solicitation and email outreach.
• Excellent verbal and written communication skills.
• Strong organizational skills and ability to manage multiple prospecting campaigns simultaneously.

• Experience working in a startup or high-growth environment.
• Experience using AI tools such as ChatGPT, Claude, or Microsoft Copilot to improve research, messaging, and productivity.
• Experience with CRM and sales engagement platforms including Zoho CRM, Definitive Healthcare, LinkedIn Sales Navigator, or similar tools.
• Familiarity with healthcare buying processes and hospital organizational structures.

The SDR's performance will be measured by:

• Qualified Sales Accepted Leads created
• Introductory meetings scheduled
• Sales pipeline generated
• Outbound activity (calls, emails, LinkedIn touches)
• Marketing Lead response time
• CRM data quality
• Conversion rate from Marketing Qualified Lead to Sales Accepted Lead