Senior Account Executive

Knowledge of Agency Life/Clients/Technology

• Possess detailed level of understanding relative to each account/marketplaces/ competitive landscape
• Understand client’s business objectives
  Possess strong tactical skills and motivation to grow in all areas

Project Management

Support account lead in driving all day to day components of a PR program
Possess good and evolving presentation skills

Client Management Skills/Strategic Thinking
Exhibit “can do” attitude in all aspects of client activities and press contact
Perform basic research focused on snapshot analysis of client clips/coverage and supporting press climate
analysis
Move toward building strategic consulting abilities by providing recommendations based on contributions
from senior HA account leads
Provide senior HA manager with solutions rather than merely defining problems
Emphasize attaining viable and measurable client program results

Digital
Have a good understanding about digital media channels and develop knowledge and insights on how to
incorporate conventional media with social media
Use social media channels personally and learn how they are evolving on an on-going basis
Applies a global lens to communication strategies
Digital strategies are an expected component of the agency’s strategic thinking, communications plans,
and client/influential engagement; apply a digital mindset as part of how we think about communication
strategy

Media/Analyst Relations
Foster relationships with reporters and analysts
Take responsibility for proactive/reactive media/analyst relations, ongoing review of Ed/Cal to identify
opportunities for clients
Focus on media relations; emphasis on building relationships with clients’ target influencers, overall, to
help facilitate ongoing and future coverage
Facilitate media and analyst relations by providing value-add service and content
Support selective media interviews and events, generally in concert with AM

Writing Services
Demonstrate strong written skills for basic press materials (bios, corporate backgrounders, factsheets,
product/services sheets)
Develop and hone writing skills for complex press materials (persuasive pitch letters, basic news releases,
case studies, event wrap up reports)
Research and write value-add reports relating to briefing documents, media/client/ industry/competitive landscape insights

HA Services
Participate in “lunch bucket” presentations
Become adept in the resources of all satellite and global offices, and set example of how your client teams
can effectively utilize them