Digital Business Development - Website Sales & Marketing

Digital Business Development - Website Sales & Marketing Description - Job Description HP serves millions of customers worldwide, and every support interaction is an opportunity to provide relevant solutions beyond resolving the customer’s immediate technical need. This role will help drive business growth across HP Support Web by developing and managing marketing campaigns, promotional placements, and digital sales initiatives throughout the customer support journey. The Business Developer will connect customer needs, marketing opportunities, and HP business priorities to deliver relevant experiences that increase engagement, conversion, and revenue. Working closely with global business teams, product categories, regional stakeholders, analytics partners, and digital experience teams, this person will manage campaigns from opportunity identification through execution, measurement, and optimization. What you’ll do: * Develop Support Web growth opportunities: Identify opportunities to promote relevant HP products, services, and solutions across the customer support journey. * Manage marketing campaigns end to end: Coordinate campaign planning, requirements, content, targeting, placements, approvals, launches, and post-launch performance reviews. * Build campaign strategies: Translate business objectives and customer insights into actionable campaign plans, including target audiences, offers, messaging, digital placements, and success metrics. * Coordinate campaign execution: Work with business owners, product categories, regional teams, content teams, UX, engineering, analytics, and other partners to ensure campaigns are delivered accurately and on time. * Manage the campaign roadmap: Maintain visibility on active, upcoming, and proposed campaigns, while coordinating priorities, dependencies, risks, and stakeholder expectations. * Drive experimentation and optimization: Support A/B tests and other experiments to improve campaign relevance, engagement, conversion, and customer experience. * Measure business performance: Define and monitor campaign KPIs, analyze results, identify performance gaps, and recommend optimization actions. * Develop business cases: Quantify potential opportunities, assess expected customer and business impact, and support prioritization decisions with data. * Improve customer journey: Identify friction points and ensure commercial experiences remain relevant, contextual, and aligned with the customer’s support intent. * Communicate results and recommendations: Provide clear campaign updates, performance insights, and business recommendations to stakeholders and leadership. * Ensure cross-functional alignment: Act as the main business point of contact for Support Web marketing campaigns, connecting business objectives with execution teams. What makes you a great fit: * You have experience in project management, business development, digital marketing, campaign management, e-commerce or digital sales. * You understand how to transform a business opportunity into a structured campaign with clear requirements, stakeholders, milestones, and KPIs. * You have a strong sales and marketing mindset, with an interest in creating relevant customer experiences that generate measurable business value. * You are comfortable managing multiple campaigns and coordinating deliverables across global and cross-functional teams. * You are analytical and can use data to evaluate campaign performance, identify insights, and recommend actions. * You can create reports, dashboards, business cases, and executive-ready performance summaries. * You have strong stakeholder-management skills and can communicate effectively with business, technical, and leadership audiences. * You are organized, proactive, and comfortable taking ownership of initiatives from planning through execution and optimization. * You can balance commercial objectives with customer experience and understand the importance of keeping marketing placements relevant within a support journey. * You are comfortable working independently while maintaining close alignment with multiple partners. Preferred qualifications: * Bachelor’s or Master’s degree in Business, Marketing, Digital Commerce, or a related field, or equivalent professional experience. * 7–10 years experience in digital marketing, business development, e-commerce, digital sales, campaign management, or customer journey optimization. * Familiarity with web analytics, campaign reporting, experimentation, and performance measurement tools. * Project or program management certification is a plus. Job - Business Planning Schedule - Full time Shift - No shift premium (Tunisia) Travel - Relocation - Equal Opportunity Employer (EEO) \- HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"