Business Development Manager - Hyatt Mid-Size Convention Alliance

The Business Development Manager (BDM) leads efforts to grow sales and revenue for the Hyatt Mid-Size Convention Alliance (MSCA). The role focuses on group and event marketing, strategic planning, developing new group business, and expanding existing business.

The BDM works closely with the MSCA Director and Chairperson and is responsible for the following:

• Develop a thorough understanding of all 12 MSCA hotels, including through comprehensive tours of each hotel and its competitive set.
• Organize and lead monthly strategy calls with Directors of Sales and Marketing (DOSMs).
• Organize quarterly general manager (GM) strategy calls, with support from the MSCA Director and Chairperson.
• Work with designated Hotel based Sales & Marketing teams to understand business trends, including pace deficits, need periods, target markets, and accounts. Develop and execute initiatives and action plans to address the alliances overall opportunities.
• Build working relationships with the three MSCA regional teams. Identify new business opportunities to share with the teams monthly and track progress.
• Analyze tentative and definite business to identify opportunities for MSCA hotels.
• Build engagement with Event Planning Partners and reinforce consistent Together by Hyatt messaging.
• Maintain the targeted customer list and next open year report.
• Manage two to three MSCA Signature customer events each year, including site selection, content development, and customer communications.
• Understand hotel pace deficits and need periods. Work with sales teams to solicit targeted business, develop new opportunities, and convert business.
• Lead business development research and projects, and support property Sales Managers working on new and existing MSCA account business.
• Maintain effective working relationships with the HSF Business Development Team and Hyatt National Sales Team.
• Drive and confirm new business opportunities for MSCA hotels during need periods through targeted solicitation in collaboration with hotel sales teams.
• Participate in the Sales Incentive Plan, with incentives capped at 20% per quarter. The plan includes Hyatt’s Hotel-to-Hotel Referral Program for qualified referrals to hotels outside the MSCA, in accordance with program guidelines.

• Five or more years of group sales experience at the Sales Manager level or higher, preferably at a mid- to large-sized convention hotel.

Business Development

• Use Knowland Group Essential Readerboard Reports to identify opportunities to grow business within the Hyatt Convention Alliance.
  • Complete a weekly readerboard review and distribute local- and national-market opportunities to DOSMs.
  • Research group history to uncover opportunities for Sales Managers.
  • Identify and prospect potential business through the national readerboard report.

Sales Outreach

·       Assist managers with sales call/tradeshow preparation and research

·       Lead MSCA regional events, in-market sales missions, and signature event

·       Represent Mid-Size Convention Alliance at designated tradeshows/sales calls

·       Be an active member in industry organizations such as MPI, PCMA, and engage with local chapter relations

Hyatt Regency Jacksonville Riverfront, Hyatt Regency St. Louis At the Arch, Hyatt Regency Columbus, Hyatt Regency Minneapolis, Hyatt Regency Milwaukee, Hyatt Regency Crystal City, Hyatt Regency DFW at the Airport, Hyatt Regency San Antonio, Hyatt Regency Houston, Hyatt Regency Salt Lake City, Hyatt Regency Portland, Hyatt Regency Bellevue Washington