Director of Sales

We are looking for a Director of Sales to join Andaz Amsterdam Prinsengracht.

Andaz means "personal style" in Hindi, and at Andaz Amsterdam, personal style is at the heart of everything we do. Situated along the iconic Prinsengracht canal, our luxury lifestyle hotel celebrates Amsterdam's creativity, culture, design, and individuality. We are not just a place to stay. We are a destination where locals and travelers connect through inspiring experiences, innovative dining, art, fashion, and authentic storytelling.

As Director of Sales, you will be responsible for driving revenue growth, building meaningful relationships, and positioning Andaz Amsterdam as one of the city's leading lifestyle destinations. You will inspire a sales culture that values both performance and genuine human connection, while creating opportunities that elevate the guest experience and strengthen our brand presence.

• You are a commercially driven leader with a passion for people, culture, and hospitality.
• You understand that in a lifestyle hotel, relationships matter as much as revenue.
• You are energized by ambitious goals and motivated by measurable results.
• You naturally build connections with clients, agencies, luxury travel advisors, event planners, and local influencers.
• You thrive in Amsterdam's vibrant cultural landscape and understand what today's lifestyle traveler is seeking.
• You balance strategic thinking with hands-on execution.
• You are curious about market trends, luxury consumer behavior, and emerging travel patterns.
• You are confident presenting to senior stakeholders and equally comfortable networking at industry events.
• You inspire trust through authenticity, professionalism, and integrity.
• You believe success comes through collaboration and enjoy working closely with Revenue Management, Marketing, Operations, and Hyatt's global sales network.

• Lead the strategic sales efforts for Andaz Amsterdam Prinsengracht, driving market share, revenue growth, and brand visibility.
• Develop and execute annual sales plans across transient, corporate, leisure, entertainment, luxury consortia, wholesale, and MICE segments.
• Identify new business opportunities while strengthening existing client relationships.
• Represent Andaz Amsterdam at international trade shows, networking events, sales missions, and industry functions.
• Collaborate with Revenue Management to optimise commercial performance through strategic account management and business mix decisions.
• Work closely with Marketing to ensure the hotel's positioning, storytelling, and campaigns reflect the Andaz brand and target audience.
• Drive the hotel's group and events business while maintaining a strong focus on luxury leisure and lifestyle travel segments.
• Analyse market intelligence, competitor activity, customer trends, and performance metrics to inform commercial strategy.
• Coach, mentor, and develop the Sales team to achieve individual and collective success.
• Act as a brand ambassador within the Amsterdam market, strengthening Andaz's influence within the local community and lifestyle scene.
• Champion Hyatt's purpose of care, creating meaningful experiences for guests, customers, and colleagues alike.

• Bachelor's degree in Hospitality Management, Business Administration, Commercial Economics, Marketing, or related field.
• Minimum 3 years of progressive hotel sales leadership experience, including experience as a Director of Sales and or Associate Director of Sales within an upscale, luxury, or lifestyle hospitality environment.
• Strong analytical and commercial acumen, with experience interpreting performance data and market intelligence.
• Proven track record of delivering revenue growth and exceeding commercial targets.
• Experience working with luxury travel networks, consortia, corporate accounts, and international markets.
• Experience leading, mentoring, and developing high-performing sales teams.
• Excellent communication and presentation skills.
• Eligible to work in the Netherlands with an EU/EEA passport or valid work authorization.