Director of Sales and Marketing

The Director of Sales and Marketing provides strategic leadership for the hotel’s Sales, Marketing, Digital Marketing, Communications, and Events functions. This role is accountable for driving revenue growth, brand awareness, market share, and guest engagement through integrated sales and marketing strategies. Key responsibilities include ownership of the Sales and Marketing budget and P&L, revenue forecasting, business plan development, advertising strategy, PR agency management, digital marketing performance, and executive ownership reporting. The position leads the development and execution of multi-channel marketing initiatives, including website optimization, paid media, content strategy, social media, email marketing, CRM activation, PR agency relationship, and reputation management. Exceptional communication, leadership, analytical, and organizational skills are essential.

The Director of Sales and Marketing oversees both on property and remote sales managers, marketing and communications professionals, and administrative support colleagues. This role is responsible for recruiting, hiring, developing, and coaching team members while fostering collaboration across commercial disciplines to achieve revenue and brand objectives. Additional responsibilities include directing account acquisition and retention strategies, group and transient sales performance, contract administration, rate strategy execution, referral management, among other duties. The ideal candidate will possess strong digital marketing expertise, including performance analytics, campaign optimization, consumer insights, content development, and demand-generation strategies, along with proficiency in hotel sales systems and general business applications. The Director of Sales and Marketing reports directly to the General Manager.

As a member of the hotel’s Leadership Committee, the Director of Sales and Marketing serves in a highly visible role with frequent interaction and presentation responsibilities to ownership groups, regional leadership, and corporate stakeholders. The position plays a critical role in shaping the property's commercial strategy, digital presence, brand reputation, and overall business performance.

This role will be eligible for the following benefits, after meeting initial eligibility times:

• Medical, Dental, Vision, and other additional Health Benefits 
• 401K Retirement Savings Plan with company match
• Employee Stock Purchase Plan
• Paid Time Off upon hire and 7 Observed Holidays
• Discounted Hyatt rooms upon hire and up to 12 complimentary rooms at any participating Hyatt location after 90 days of  employment

• Minimum 8 years of progressive hotel sales, marketing, or commercial leadership experience, with luxury or lifestyle hospitality experience preferred.
• Minimum 3 years of experience as a Director of Sales and Marketing, Director of Commercial Strategy, Director of Marketing, or equivalent senior commercial leadership role.
• Proven experience leading integrated sales, marketing, digital marketing, communications, and revenue-driving initiatives.
• Resort and luxury hospitality experience strongly preferred.
• Demonstrated success developing and executing digital marketing strategies across paid media, social media, email marketing, website optimization, content marketing, and CRM platforms.
• Experience leveraging analytics, market intelligence, and performance reporting to drive demand generation, market share growth, and revenue performance.
• Strong understanding of hotel distribution channels, e-commerce, digital advertising, search marketing (SEO/SEM), online reputation management, and customer acquisition strategies.
• Experience collaborating with Revenue Management to optimize business mix, pricing strategy, and total hotel profitability.
• Proven leadership experience recruiting, developing, coaching, and retaining high-performing commercial teams.
• Demonstrated ability to effectively engage and lead colleagues, guests, owners, and stakeholders from diverse socioeconomic, cultural, disability, and ethnic backgrounds.
• Track record of exceeding revenue, profitability, market share, and guest engagement objectives.
• Results-oriented leader with strong business acumen, creativity, and strategic thinking capabilities.
• Excellent presentation, communication, negotiation, and relationship-building skills.
• Highly organized with the ability to manage multiple priorities in a fast-paced environment.
• Bachelor's degree in Hospitality, Marketing, Business Administration, Communications, or a related field preferred.
• Proficiency in Microsoft Office Suite, CRM platforms, hotel sales systems, digital marketing tools, ChatGPT, and business intelligence applications.
• Experience with platforms such as Lighthouse, Cvent, IDeaS, OTA Insights, Google Analytics, Google Ads, Meta Business Suite, Koddie, Screenpilot, or similar commercial and marketing technologies preferred.
• Demonstrated strengths in leadership, innovation, change management, strategic planning, customer engagement, and delivering measurable business results.
• Exceptional written and verbal communication skills in English.