Vice President for Enrollment Services - IWU-Marion

• →Strategic Enrollment Growth and Market Development
  • →Develop and execute a multiyear enrollment strategy, annual recruitment plan, and measurable objectives for Marion Campus undergrad and graduate programs
  • →Build and manage segmented recruitment funnels and forecasts by geography, program, student population, and source; identify risks early and implement corrective action
  • →Expand recruitment in priority markets, including Indianapolis, Indiana, Illinois, Ohio, Michigan, and Kentucky, based on evidence of demand and return on investment
  • →Identify new enrollment pipelines through Christian schools, churches, homeschool networks, youth ministries, alumni, community organizations, and strategic partners 
• →Recruitment Operations, Conversion, and Student Experience
  • →Lead inquiry-to-enrollment recruitment operations, including counselor outreach, application progression, admissions follow-up, deposit conversion, and yield
  • →Design personalized prospective student and parent journeys with clear service standards, timely communications, and high-quality on-campus and off-campus engagement
  • →Continuously improve campus visits, major-specific experiences, recruitment events, and faculty interactions; assess their impact on student decisions
  • →Ensure recruitment communications faithfully convey IWU’s mission, academic offerings, career preparation, community, and student formation 
• →Data, Technology, and Continuous Improvement
  • →Own enrollment dashboards and regular operating reviews of lead quality, funnel conversion, enrollment forecasts, and recruitment productivity
  • →Lead effective adoption and optimization of CRM systems, segmentation, nurturing sequence, automated communications, and appropriate predictive analytics
  • →Evaluate responsible AI applications to improve service, personalization, forecasting, and staff productivity while maintaining human judgment, privacy, and institutional safeguards
  • →Use market research, competitive intelligence, experiments/testing, and return-on-investment analysis to improve recruitment investment decisions 
• →Cross-Campus Partnership and Institutional Engagement
  • →Collaborate with the Vice President of Brand and Marketing on demand-generation priorities, digital recruitment performance, campaigns, and student acquisition; align enrollment requirements with marketing execution
  • →Partner with the Vice President of Academic Affairs, faculty, academic leaders, Vice President of Student Development, Athletic Director, athletic coaches, honors programs, music, student development, and advancement to establish measurable recruitment participation and referral practices
  • →Work with CFO, financial aid and finance leaders on scholarship strategy, affordability messaging, enrollment yield, discount-rate implications, and net tuition revenue, consistent with delegated authorities
  • →Coordinate with IWU National & Global enrollment leadership on shared pipelines, student pathways, and One University opportunities 
• →Executive Leadership, Stewardship, and Accountability
  • →Recruit, coach, develop, and evaluate a high-performing admissions leadership team; set clear goals and hold teams accountable for results
  • →Steward personnel, operating budgets, vendor relationships, and recruitment investments responsibly
  • →Provide timely executive dashboards and reporting, enrollment projections, and recommendations to the supervising EVP and institutional leadership
  • →Represent the University and its mission with schools, churches, ministry networks, external partners, and prospective families
  • →Oversee Wesleyan Student Initiatives and recruitment activities for the John Wesley Honors College and Luther Lee Scholars Program, as assigned 
• →Supervisory Responsibility
  • →Provides leadership to the undergraduate admissions leadership team, graduate admissions leadership, and academic youth programs as assigned

• Preferred Master’s degree and progressively responsible leadership experience in higher education enrollment, recruitment, or a closely related growth function; typically ten or more (10+) years of relevant experience

• Required Qualifications
  
  • Documented achievement of measurable enrollment, conversion, revenue, or comparable growth objectives and experience leading teams through change
  • Demonstrated expertise in enrollment funnel management, forecasting, CRM systems, analytics, and effective use of recruitment resources
  • Commitment to serving students and families from varied backgrounds with integrity, hospitality, and respect
    
    
• Preferred Qualifications
  
  • Executive-level experience in Christian higher education or a similarly mission-driven organization
  • Experience with enrollment, predictive analytics, responsible AI, strategic partnerships, and net tuition revenue optimization
  • Experience leading both undergraduate and graduate recruitment teams

• Strong executive communication, financial judgment, collaborative leadership, and ability to influence stakeholders across organizational boundaries
• Knowledge of applicable student privacy, admissions, financial aid, and enrollment compliance obligations, including FERPA
• Strong Christian commitment and willingness to adhere to the IWU Community Lifestyle Statement and institutional employment policies
  
  
• Leadership Competencies
  
  • Strategic and entrepreneurial thinking; disciplined execution; analytical decision-making; collaborative influence; student- and family-centered service; change leadership; team development; financial stewardship; spiritual maturity and mission alignment.
• Performance and Evaluation
  • Performance will be assessed against an annually approved executive scorecard, including new-student enrollment, conversion and yield, market growth, student experience, forecasting accuracy, recruitment efficiency, team effectiveness, and shared financial outcomes. Annual numerical targets are established separately from this standing position description

IWU, in covenant with God's reconciling work and in accordance with the Biblical principles of our historic Wesleyan tradition, commits to build a community that reflects Kingdom diversity.  We will foster an intentional environment for living, teaching and learning, which exhibits honor, respect, and dignity.  Acknowledging visible or invisible differences, our community authentically values each member's earthly and eternal worth.  We refute ignorance and isolation and embrace deliberate and courageous engagement that exhibits Christ's commandment to love all humankind.

As a religious educational institution operating under the auspices of The Wesleyan Church, Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C., Sections 2000e-1 and 2000e-2).

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.

Advertised: 03 Nov 2026 US Eastern Standard Time
Applications close: 10 Jan 2027 US Eastern Standard Time

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