Channel Manager, Paid Search & Affiliate Marketing

Integrated Specialty Coverages, LLC (ISC) is a growth stage technology and data-driven commercial MGA and insurance wholesaler leading innovation in the market.  

Backed by one of the leading private equity firms, Onex Partners, and led by a forward-thinking management team, ISC is combining the worlds of insurance and technology to create an Insurtech powerhouse. As a leading online distributor of insurance products for a range of industries and “Main Street USA”, we are looking for the right people to help us in our mission of achieving exponential growth. We strive to be the number one place to go for brokers and agents to source insurance. To accomplish this, we’re building a digitally focused team that deeply understands the intersection between user experience, data, and AI/ML to optimize the way we engage with our customers and partners.

The Channel Manager, Paid Search & Affiliate Marketing is a high-impact, dual-channel role on ISC's centralized Retail Marketing Team (RMT), sitting within the Channel Acquisition Team under the Director of Channel Acquisition. This person is responsible for the strategy and optimization of two of ISC's highest-priority acquisition channels: paid search and affiliate/aggregator partnerships across 5 distinct business units. Initially an individual contributor, this role will be tasked with day-to-day management of our paid search efforts while optimizing/ diversifying our affiliate partnerships. Success is measured in policy binds, CAC efficiency and revenue contribution. 

• →Own paid search campaign strategy and optimization across Google Ads and Microsoft Ads for all active ISC retail business units, including bid strategy, budget allocation, match type governance, non-brand keyword expansion, negative keyword hygiene, and quality score improvement.
• →Own the affiliate and aggregator partnership performance across the ISC portfolio, including performance oversight of existing partners (LendingTree, NerdWallet, Red Ventures, Forbes, Money Group, The Knot, Cvent, Nationwide, and others), identification and onboarding of net-new partners, and commercial optimization of placement terms and commission structures.
• →Lead channel-level test design and optimization across paid search and affiliate, including bidding experiments, landing page routing tests, partner placement tests, and audience segmentation. Synthesize results into actionable recommendations for the Director of Channel Acquisition and Head of Marketing.
• →Serve as the primary channel performance reviewer: monitor paid search and affiliate KPIs daily, detect anomalies in impression share, CVR, CPL, and partner attribution.
• →Partner with the Snr. Manager Marketing Analytics / Operations to validate conversion tracking accuracy (including offline bind pass-back, UTM governance, and affiliate pixel integrity) and ensure optimization decisions are grounded in clean, reliable data.
• →Provide monthly and quarterly channel performance analyses, budget forecasts, and strategic recommendations to the Director of Channel Acquisition; contribute to executive-level reporting and the ISC retail marketing planning cycle.
• →Coordinate with BU leads and creative resources to brief and refresh paid search ad copy, affiliate creative assets (IAB banners, co-branded landing pages, partner templates), and landing page variants aligned to channel intent.
• →This is an individual contributor role with the opportunity for future management of junior team members. 

• 4–6 years of performance marketing experience, with demonstrated hands-on ownership of both paid search (Google Ads required; Microsoft Ads preferred) and affiliate or aggregator channel management.
• Proven track record managing successful paid search programs, including experience with value-based bidding (target ROAS, target CPA) and non-brand keyword expansion in a high-CPC vertical.
• Direct experience managing affiliate or aggregator partner relationships, including partner onboarding, performance reporting, and commercial optimization; familiarity with affiliate platforms (Impact, Commission Junction) strongly preferred.
• Strong analytical fluency: comfortable diagnosing performance shifts at the campaign, ad group, keyword, and partner level; proficient in Google Analytics 4 or comparable analytics tools; experience with Looker or BI dashboards a plus.
• Demonstrated ability to manage multiple business units simultaneously in a fast-paced, multi-stakeholder environment.
• Insurance, financial services, or other regulated/high-CPC vertical experience preferred; familiarity with insurance aggregator platforms (Tivly) a meaningful plus.
• Clear communicator with strong written and verbal skills; able to present performance findings and channel recommendations to senior stakeholders concisely and confidently.

This role also offers bonus pay. Your ISC Talent Acquisition representative will share more details about the bonus component should you advance in the interview process.