Sales Manager

As a Sales Director, you will lead a medium to large team of front-line sellers, driving sales performance and delivering sustainable business growth across a regional or vertically aligned business segment. You will play a key role in shaping and executing sales strategies, providing critical market insights and commercial leadership to support both short and long-term objectives. Working closely with business stakeholders, you will identify growth opportunities, manage pipeline and backlog performance, and ensure the successful delivery of revenue targets. This role requires a strong balance of strategic thinking, operational excellence, and people leadership to drive results in a dynamic, customer-focused environment.

• Lead, coach, and develop a high-performing team of sales professionals to achieve and exceed business targets.
• Develop and execute regional or sector-specific sales strategies aligned with broader business objectives.
• Analyse market trends, customer requirements, and competitor activity to identify growth opportunities.
• Drive forecasting accuracy and maintain robust pipeline management processes.
• Monitor sales performance, implementing corrective actions where required to achieve committed results.
• Collaborate with cross-functional teams including operations, finance, marketing, and product management to deliver customer-centric solutions.
• Build and maintain strong relationships with key customers and strategic partners.
• Support business planning activities, including revenue forecasting, resource planning, and backlog management.
• Ensure compliance with company policies, processes, and ethical business practices.
• Champion a culture of accountability, collaboration, and continuous improvement across the sales organisation.

• Proven experience leading medium to large sales teams within a complex B2B environment.
• Demonstrated success in developing and executing sales strategies that deliver profitable growth.
• Strong leadership, coaching, and team development capabilities.
• Experience managing sales pipelines, forecasting processes, and backlog performance.
• Excellent commercial acumen and ability to interpret market trends and customer needs.
• Strong stakeholder management skills with the ability to influence across multiple levels of an organisation.
• Excellent communication, negotiation, and presentation skills.
• Results-driven mindset with a track record of delivering against challenging targets.
• Strong analytical and problem-solving abilities.

• Experience within building technologies, HVAC, fire, security, or related engineered solutions industries.
• Knowledge of regional market dynamics and customer segments.
• Degree qualification in Business, Engineering, or a related discipline.
• Experience operating within a matrix or global organisation.

#LI-SB1