Mass Market Sales Representative

We're looking for a driven Mass Market Sales Representative to grow our presence in the mass market channel — prospecting new customers, expanding existing accounts, and building long-term partnerships that keep our revenue moving in the right direction. You'll collaborate daily with our U.S.-based team, serving as the connective tissue between customers and internal departments so every order, program, and relationship runs smoothly. This is a relationship-driven, detail-heavy role, so we're looking for someone who thrives on prospecting, follow-through, and knowing the floral industry inside and out.

• →Customer Acquisition & Prospecting: Develop and execute a new business focus plan, prospecting daily through calls, referrals, events, and trade shows, then qualifying and prioritizing leads based on fit and revenue potential.
• →Proposals & Onboarding: Prepare proposals, pricing programs, and presentations tailored to customer needs, and support onboarding including vendor set-up and credit applications.
• →Account Management & Growth: Build annual sales forecasts by customer and territory, manage prebooks, estimates, and replenishment cycles, and conduct regular business reviews to track performance and introduce new programs.
• →Sales Execution & Communication: Keep internal teams aligned with customer forecasts, product needs, and order details, and communicate shortages, ship dates, and credits quickly and accurately — including updates across customer portals, EDI systems, or platforms like iTrade.
• →Quality & Issue Resolution: Monitor product quality, delivery, and satisfaction, addressing issues promptly and ensuring credits and returns are processed accurately with minimal financial exposure.
• →Industry Engagement: Stay closely informed on floral and mass market industry trends, sharing insights with customers to strengthen partnerships and support broader account growth.

• Minimum 4 years of outside sales experience within the flower/floral industry — this is a non-negotiable requirement.
• Strong interpersonal, negotiation, and communication skills, with a track record of building lasting customer relationships.
• Highly organized with excellent attention to detail and consistent follow-through.
• Proficiency with Microsoft Office Suite; experience with ERP/CRM platforms (such as Dynamics BC, Zoho, or HubSpot) strongly preferred.
• Comfort engaging with U.S.-based customers and teams by phone, email, and video across time zones.
• Bachelor's degree in Business, Marketing, or a related field preferred; high school diploma required.
• A reliable internet connection and a dedicated home workspace.

• Problem solving: You dig into issues, weigh the options, and land on practical solutions.
• Teamwork: You work well with others and pitch in wherever the team needs support.
• Sound judgment: You use good judgment and know when to act and when to ask.
• Planning & organizing: You plan ahead, stay organized, and keep track of the details.
• Professionalism: You represent the team and company well in every interaction.
• Quality focus: You take pride in accurate, well-done work.
• Dependability: You show up, follow through, and can be counted on.
• Ethics: You act with integrity and honesty in everything you do.