14mo ago

Integrated Sales Manager – Broadcast & Digital/CTV Advertising

US·La Crossemid

SalesSales Manager

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Overview

Job Summary Our last sales manager crushed it and was rapidly promoted to general manager of their own news station and digital agency!

Technical Tools

SalesSales Manager

~1 min read

✓A very competitive base salary commensurate with experience, earning revenue performance bonuses quarterly and annually.

✓Monthly cell phone allowance.

✓Comprehensive medical, dental, vision, and life insurance coverage.

✓Paid time off, holidays, and 401(k) plan with company match.

✓Supportive and collaborative culture with ongoing training and career development opportunities.

~1 min read

→Develop and execute sales strategies targeting local businesses, community organizations, and non-traditional revenue campaigns.
→Build and maintain strong relationships with local advertisers while excluding national agencies, regional accounts, and political clients.
→Drive digital advertising growth with custom campaigns across CTV, OTT, streaming audio, social media, and programmatic display.
→Lead and manage a diverse sales team to achieve company revenue goals and expand local direct-selling business.
→Collaborate with creative services, our digital agency and other departments to optimize advertising effectiveness.
→Preserve the integrity of the News product by maintaining respectful collaboration between Sales and News departments.
→Work collaboratively across Morgan Murphy Media markets to leverage local strengths and opportunities.
→Blend traditional TV offerings effectively into digital strategies to maximize client impact.
→Stay ahead of the curve with the latest trends and technologies in digital media.

A proven digital advertising sales pro with expertise in CTV/OTT, local media, and streaming platforms.
Data-savvy and strategic, with a keen understanding of targeting, attribution, and campaign metrics.
A communicator and storyteller who builds strong client relationships through consultative selling.
Strong understanding of campaign metrics, targeting, and digital marketing analytics.
Thrives in a fast-moving, ever-changing media world.