Local Sales Manager | Apple Valley News Now & Phase 3 Digital | Yakima, WA

Apple Valley News Now and Phase 3 Digital are proud members of the Morgan Murphy Media family—family-owned, people-first, and deeply committed to serving the communities we live in. In the Yakima/Tri-Cities market, we help local businesses grow with high-impact storytelling and performance-driven marketing across broadcast, streaming/CTV, web, and social.

We’re looking for an experienced media sales leader to be based in our Yakima bureau office and help lead a high-performing local sales team. This role is for a modern seller–coach: someone who can grow revenue through great fundamentals (new business development, account strategy, inventory/rate management) and through today’s best practices (integrated TV + digital solutions, data-informed proposals, and measurable outcomes).

Recruit, coach, and develop a team of Account Executives focused on solution-selling and strong customer relationships.

Set clear expectations, drive activity, and build a culture of accountability, curiosity, and continuous improvement.

Partner with the General Sales Manager and other leaders to execute revenue strategy, forecasting, and go-to-market priorities.

Lead integrated sales planning across linear TV, streaming/CTV, O&O digital, and Phase 3 Digital services (including audience targeting and performance reporting).

Join sales calls and ride-alongs—teaching by doing and helping reps move opportunities forward.

Support inventory and pricing strategy with a disciplined approach to ratings, avails, pacing, and yield.

Identify new categories and key accounts, create a plan to win them, and help your team execute it.

A motivated, well-coached team that consistently hits activity, pipeline, and revenue goals.

Growth in new local advertisers and deeper share of wallet with existing accounts.

More integrated proposals that connect brand storytelling with measurable digital performance.

Strong forecasting discipline and smart inventory management that protects rate integrity.

3+ years of success in media sales and/or digital marketing sales; leadership experience strongly preferred.

Experience building multi-platform solutions (TV + streaming/CTV + digital) and communicating value clearly to local decision makers.

A coaching/teaching mindset—comfortable developing talent through consistent feedback and field work.

Strong business acumen with the ability to manage accounts, pricing, and inventory/rate strategy.

Comfort with modern sales tools: CRM discipline, pipeline management, and performance reporting.

A collaborative, community-minded approach consistent with Morgan Murphy Media’s values.

You’ll sell the full modern toolkit—premium local video plus streaming/CTV and targeted digital—so clients can build brands and drive results.

You’ll be able to leverage premium sports partnerships in the market—including the Seattle Kraken and Seattle Mariners—as Apple Valley News Now is the official partner in the region.

You’ll lead in a market where community matters, and local businesses still rely on trusted local media to grow.

You’ll work for a family-owned company that invests for the long-term and recognizes performance.

APPLE VALLEY NEWS NOW IS AN EQUAL OPPORTUNITY EMPLOYER