Key Account Manager - Amazon (West Coast)

This individual is responsible for driving profitable growth within a Key Account that plays a vital role in New Balance's success across strategic categories and regions. The Key Account Manager owns the development and execution of account strategies, growth plans, and cross-functional partnerships that support New Balance’s strategic priorities. Key Accounts are critical to achieving growth ambitions and require dedicated account ownership, structured account planning, and multi-functional collaboration. This role is based on the West Coast.

• Develop comprehensive annual and long-range account plans.
• Establish growth strategies aligned to New Balance category and marketplace objectives.
• Lead quarterly business reviews and strategic planning sessions.

• Serve as the primary owner of the Amazon wholesale business.
• Build relationships across multiple levels, both internally and externally.
• Influence customer strategy and joint business planning.

• Drive revenue, margin, and market share growth.
• Identify expansion opportunities across footwear, apparel, and accessories.
• Analyze sell-through business results regularly and use key insights to drive understanding of the market and future strategy.
• Analyze data ad-hoc as needed for the growth and health of the business; make recommendations and execute accordingly.
• Execute account-specific growth initiatives.

• Partner with Merchandising teams to develop account assortments and distribution strategies.
• Support launch opportunities and account-specific initiatives.

• Lead cross-functional team to create, develop, and implement best-in-class digital strategies.
• Drive positive consumer experiences, conversion, and sell-through success via site experience/CX and collaboration with marketing and advertising counterparts.
• Collaborate with marketing to develop seasonal key story digital advertising plans to achieve sales plan.
• Collaborate with marketing to build ad-hoc and off-cycle marketing and activation plans to capitalize on moments of heightened consumer demand.
• Ensure alignment with New Balance brand and consumer objectives.

• Lead collaboration across Planning, Marketing, Merchandising, VM, and Operations.
• Coordinate account priorities and execution across internal teams.
• Evaluate and decide when to engage on new Amazon test & learn functionalities and operational opportunities.
• Understand and work within operational constraints of Amazon systems.
•  Coordinate account priorities and execution across internal teams.

• Prepare, plan, and deliver clear and persuasive partnership and product sell-in presentations.
• Participate in top-to-top meetings, key presentations, and strategic reviews.
• Build long-term customer partnerships.

• Four-year university degree or equivalent
• 5+ years of account or brand management experience, experience with Amazon a plus
• Strong data analysis skills and interest a must
• Ability to work creatively within external operational constraints
• Proven experience managing large retail accounts
• Excellent communication and organization skills
• Advanced presentation and negotiation skills
• Strong strategic thinking and business planning capabilities
• Self-motivation and determination
• Demonstrated cross-functional leadership capabilities
• Advanced proficiency in Outlook, Excel, Teams, and PowerPoint
• Domestic travel required

Regular Associate Benefits 

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.