Account Manager

Job Title: Account Manager/ Sr. Account Manager (Skale 60)

ü  Understand what the client’s overall goals and objectives are and the role that different departments/individuals are playing in achieving these

ü  Use on-site time to engage with your clients, develop relationships, seek revenue and as a profile raising opportunity

ü  Manage the practical, day-to-day management of the delivery of the contracted service with respect to the quality, speed and volume of data along with the servicing they are entitled to

ü  Be aware of workload and potential capacity constraints, keep lines of communication open with both client & management and communicate upwards

ü  Implement client best practice, ways of working and role model behaviours to junior team members

ü  Maintain existing, and develop new, relationships with clients, seeking to extend your network of valuable contacts beyond the Insight team

ü  Seek constructive resolutions in difficult circumstances

ü  Work positively towards developing a trusting business adviser relationship

ü  Deliver a highly responsive service to clients, continuing to build good relationships and trust with your contacts

ü  Understand where Worldpanel complements and competes with other information your client buys

ü  Further develop the client relationship by seeking out opportunities to introduce other Worldpanel capabilities and services to your contacts

ü  Where appropriate take responsibility for account administration, providing relevant information to accounts and delivery service departments

ü  Be responsible for identifying revenue opportunities and deploying wider KWP services in contributing to overall revenue target

ü  Contribute to account planning, offering ideas for development

ü  Be aware of contractual obligations and manage any potential conflicts in good time

ü  Anticipate client demands and proactively find solutions, rather than just answering requests

ü  Communicate effectively with senior management ensuring that they are kept up-to-date with client issues and developments

ü  Contribute to monthly revenue forecasts whilst maintaining and building a pipeline of proposals

ü  Manage appropriate inductions and training programmes with clients

ü  Interpret and manage account plans, helping to move the focus from analysis to insight

ü  Keep the client up-to-date with our service developments

ü  Create and share best practices and efficient ways of working with other team members

ü  Take responsibility for advising on solutions to problems in reports and the reporting process

ü  Implement changes to regular reports in line with delivery strategy

ü  Confidently use the advanced capabilities within PulsePlus & think of solutions using respondent level data

ü  Build a network of contacts within Worldpanel Operations who can help you resolve difficulties with the data or systems if they arise

ü  Develop a good knowledge of your client’s macro environment as well as Worldpanel’s competitive environment

ü  Full knowledge of basic and advanced PulsePlus analyses

ü  Develop a good knowledge of category and brand awareness, and utilise in identifying and explaining key influences on market performance

ü  Take briefs from clients, and manage the production of appropriate materials/presentations/written documentation in response to the brief

ü  Demonstrate insight to clients by highlighting implications to their business and offering actionable recommendations

ü  Deliver presentations with recommendations that actively seek to meet the objectives of the client’s brief

ü  Involve senior and specialist support where appropriate in presentations/projects

ü  Identify and positively seek out opportunities for additional revenue/analyses (according to account structure)

ü  Be able to advise on the relevance of expert services

ü  Liaise with other Worldpanel teams in order to deliver insightful work to the client

ü  Take part in own performance management using the online appraisal system

ü  Take responsibility for workload management and provide assistance to your line manager in setting work priorities for junior team members where appropriate

ü  Help develop objectives for junior team members, and give them constructive feedback – both reinforcing and developmental

ü  Assist in coaching junior team members – sharing knowledge, encouraging a culture of learning and positive development

ü  Discuss your personal development with your line manager and be responsible for ensuring that you complete and implement your PDP – which should include stretch and development objectives

ü  Attend relevant training, seeking out opportunities to develop further and grow your knowledge about our industry, clients and capabilities