Sales Director

Our client, a growing wellness group operating across several brands in the slimming, aesthetics, spa, and wellness sectors, is looking for an ambitious and commercially driven Sales Director to lead and develop its sales operations.

This is a hands-on leadership position for an experienced sales professional who can build high-performing teams, implement effective sales strategies, improve conversion rates, and drive revenue growth across multiple business units.

The successful candidate will take ownership of the group’s overall sales performance, leading both remote and on-site sales teams. They will be responsible for developing sales processes, setting performance targets, coaching team members, and ensuring consistent results across all brands.

• →Develop and implement sales strategies to achieve revenue targets across the group’s brands and departments.
• →Set individual, team, and departmental sales targets, monitoring performance and implementing improvements where necessary.
• →Recruit, onboard, train, and manage sales representatives, booking agents, consultants, and customer-facing teams.
• →Build and develop both remote and on-site sales teams, establishing clear performance expectations and accountability structures.
• →Design and deliver sales training programmes, scripts, and sales guidelines, including objection-handling techniques.
• →Monitor sales calls, customer interactions, CRM activity, and follow-up processes to identify areas for improvement.
• →Provide regular coaching, feedback, and performance reviews to improve individual and team results.
• →Optimise the customer journey, from initial enquiry and lead generation through to appointment booking, conversion, and customer retention.
• →Work closely with Marketing and Operations to improve lead quality, response times, appointment rates, and overall sales performance.
• →Implement and improve sales workflows, CRM systems, automation, and reporting tools.
• →Monitor key performance indicators, including revenue, conversion rates, appointment attendance, average order value, and sales productivity.
• →Prepare sales forecasts, performance reports, and action plans for management.
• →Identify operational and sales challenges, introducing practical solutions to improve efficiency and profitability.
• →Develop a performance-driven culture focused on accountability, continuous improvement, and achieving results.

• Proven experience in a senior sales leadership position, such as Sales Director, Head of Sales, or Senior Sales Manager.
• Demonstrated success in developing and managing high-performing sales teams.
• Strong track record of achieving and exceeding sales targets.
• Hands-on experience in sales coaching, performance management, and conversion optimisation.
• Experience managing both remote and on-site sales teams.
• Good understanding of CRM systems, sales automation, and data-driven reporting.
• Excellent leadership, communication, and interpersonal skills.
• Strong analytical and commercial awareness, with the ability to make decisions based on performance data.
• Highly organised, proactive, and results-oriented approach.
• Ability to take ownership of sales performance and drive improvements across multiple departments.
• Experience in wellness, healthcare, aesthetics, beauty, or other consumer-focused service industries would be considered an asset.

• The opportunity to take on a senior commercial leadership position within a growing wellness group.
• Responsibility for shaping and developing sales operations across multiple brands.
• The opportunity to build and lead high-performing sales teams.
• A dynamic environment with scope to introduce new strategies, systems, and processes.

If you are a commercially driven sales leader who knows how to build successful teams and deliver measurable results, this could be your next career opportunity. Apply today!