Commercial Manager

The Commercial Manager will be responsible for driving the company’s commercial growth agenda by identifying and converting new business opportunities, strengthening client relationships, developing strategic partnerships, and supporting sustainable revenue and profitability.

·       Develop and implement commercial and business development strategies aligned with the company’s objectives.

·       Conduct market research and monitor industry trends, competitor activities, customer needs and consumer behaviour to identify opportunities, risks and key market issues.

·       Explore competitive products and services by evaluating product characteristics, market share, pricing and positioning, and maintain relevant market intelligence databases.

·       Generate leads, convert prospects into long-term clients and identify cross-selling and upselling opportunities.

·       Meet or exceed agreed sales targets, revenue goals and business growth objectives.

·       Prepare and deliver compelling commercial proposals, presentations and business cases.

·       Build, develop and maintain strong relationships with existing and prospective clients, key accounts, partners and stakeholders.

·       Establish strategic partnerships and alliances that support sustainable business growth.

·       Lead or support negotiations with clients, suppliers and partners, ensuring commercially sound outcomes.

·       Develop and recommend pricing strategies that balance competitiveness, profitability and market positioning.

·       Identify and manage commercial risks related to contracts, pricing, margins and client commitments.

·       Monitor revenue performance, budgets, margins, cost structures and profitability indicators.

·       Develop short- and long-term plans and budgets for marketing, communication, public relations and commercial development activities.

·       Identify opportunities to optimise costs, improve commercial performance and enhance customer satisfaction.

·       Work closely with Sales, Marketing, Finance, Operations and other internal departments to ensure coordinated execution of commercial initiatives.

·       Support marketing campaigns, promotional activities, advertising initiatives and client engagement programmes in collaboration with relevant internal teams, including the Brand Manager where applicable.

·       Strengthen the company’s brand image and market visibility through coordinated marketing, communication and partnership initiatives.

·       Bachelor’s degree in business administration, Marketing, Sales, Finance or a related field.

·       A postgraduate qualification or professional certification in Sales, Commercial Management, Business Development or Management would be an advantage.

·       Minimum of 5–8 years’ experience in commercial management, sales, business development or a similar role in FMCG sector.

·       Proven track record in achieving revenue targets, developing client relationships and growing business opportunities.

·       Strong commercial acumen and strategic business development mindset.

·       Excellent sales, negotiation, closing and contract management skills.

·       Strong analytical, financial and market research capabilities.

·       Leadership, collaboration and team management abilities.

·       Self-motivated, results-driven and able to work under pressure to meet deadlines.