Business Development Manager (Remote)

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. 

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.

As a Business Development Manager - Consultants & Health Plans, you are the engine behind Rula’s B2B growth. You’ll build high-trust partnerships across top benefit consultants and health plan sales teams to fuel our Middle Market and National Accounts pipeline. Leading discussions end-to-end, you will navigate self-funded and fully insured dynamics to challenge status-quo thinking and position Rula as the premier behavioral health solution.

We’re seeking a high-energy, consultative seller with a background in healthcare sales and high-growth digital mental health. You excel at translating complex value propositions, from quick elevator pitches to deep dives on claims economics, backed by strong CRM discipline and a West Coast presence (or deep regional network). Through strategic prospecting and up to 20% travel, you will transform ecosystem relationships into high-value employer opportunities.

• 5+ years in healthcare (carrier or consulting firm) with 5+ years in a client-facing sales or account management role. (e.g. Aon, WTW, Mercer, Brown & Brown, Gallagher, Alliant, USI) or medical carrier (e.g. Aetna, Anthem, Cigna, United, Blues) or EAP organization (e.g. Spring, Lyra, Modern Health, ComPsych, Curalinc).

• Proven ability to engage and build high-trust partnerships within the consultant and healthplan community. Experience owning or co-owning consultant and healthplan relationships and influencing employer opportunities through those channels.

• Skilled in multichannel prospecting and lead discovery, with a focus on identifying pain points and creating business urgency and/or Account Management experience.

• Understanding with funding arrangements (self-funded vs. fully insured plan structures), medical plan designs, EAP programs, and how consultants and health plan sales advise employer clients.

• Ability to lead client-facing conversations end-to-end, including discovery, positioning, and follow-up strategy once onboarding is complete.

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

• 1+ years experience in a high-growth start up in the mental health space.

• 1+ years experience working within an EAP organization or deep understanding of the EAP space.

• Located or has primary relationships on the West Coast; comfortable with traveling up to 20%.

• Ability to deliver tailored pitches and navigate complex objections to secure clear commitments and next steps.

• Strong organizational skills with a "zero-error" approach to CRM hygiene and structured pipeline management.