Business Development Associate

United Kingdom·LondonInternational Full Time Employeeentry

OtherBusiness Development Associate

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Overview

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen.

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OtherBusiness Development Associate

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.

You sit at the centre of Samba's commercial partnerships function, supporting the origination,
evaluation, negotiation, and ongoing management of complex partnerships — initially across
EMEA, with scope to grow into deals beyond it — through which Samba's data, products, and
capabilities are monetised with third-party platforms and technologies. Working closely with
senior leadership on Samba's most commercially significant deals, you build real expertise in
deal structuring, commercial negotiation, partner economics, and data licensing. You likely
bring 2+ years in investment banking, private equity, M&A, corporate development, or
consulting — a background that builds the analytical discipline these deals require and prepares
you for the uncomfortable stages of a negotiation: conflicting incentives, incomplete
information, and difficult counterparties. That means transaction-grade analytical discipline
applied to commercial partnerships — how to structure a partnership, evaluate a licensing
arrangement, value the capabilities each party contributes, and reach a defensible view on
whether a partnership is worth pursuing at all — along with fluency in financial modelling and a
real interest in the media and technology sectors. Samba is an AI-first company — the AI and
agentic ecosystem is central to our next wave of monetisation, and you help shape the
commercial models that capture it.

Source & Structure Partnerships: Support the origination, evaluation, structuring, and
execution of partnerships across the media, technology, and data analytics sectors, initially
with an EMEA focus — working closely with senior leadership on deals with platforms
(DSPs, SSPs, ad servers, CDPs, and data marketplaces), OEMs, advertisers, publishers, and
data partners.

Design Commercial Models: Prepare business cases to evaluate business development
opportunities and design the commercial model appropriate to each engagement — fixed
or minimum-guaranteed fees, usage- or performance-based structures, value-exchange
arrangements in which each party contributes capability rather than cash, or a hybrid of
these — modelling the multi-year economics of each option; the most effective structure is
often not the most obvious one, so creativity and lateral thinking matter here.

Monetise the AI Ecosystem: Identify and evaluate opportunities to monetise Samba's data
and capabilities within the AI and agentic ecosystem — AI platforms, model developers, and
agent-based products — and support the development of commercial models for those
opportunities.

Build Deal Materials: Create partner-facing decks, term sheets, and deal summaries for
strategic discussions with prospective and existing partners.

Run Diligence & Benchmarking: Conduct commercial and financial diligence on prospective
partners — reviewing financial statements, key performance metrics, product maturity, and
business models — to assess partner viability, the value of the capability each partner
brings, and whether the combined economics justify a partnership, and maintain
competitive benchmarking of comparable partner and vendor terms in market so that
terms offered to Samba are tested against alternatives rather than accepted at face value.

Negotiate & Coordinate: Support the negotiation of partnership terms across scope of
licence and intellectual property (IP) ownership, usage rights and permitted-use
restrictions, pricing and commercial structure, service levels and performance remedies,
and liability, termination, and exit — coordinating with finance, legal, privacy, product, and
engineering teams to support deal execution and partnership implementation while
protecting Samba's commercial and compliance position.

Know the Market: Conduct industry research and competitive analysis to identify emerging
trends, potential partners, and strategic opportunities across the streaming, advertising
technology, and AI landscape, and develop and maintain relationships with existing and
prospective partners — attending industry conferences and networking events to surface
opportunities and maintain market awareness.

Work AI-First: Apply AI and agentic tooling to your own workflow — research, diligence,
modelling, drafting, and pipeline management — to improve both the speed and quality of
your output, and maintain partnership pipeline tracking and status reporting for ongoing
business development activities.

2+ years of experience in investment banking, private equity, M&A, corporate
development, management consulting, or a commercial role in media, advertising
technology, or data — you have worked on complex deals, you understand how they come
together, and you are able to work through the difficult and uncomfortable stages of a
negotiation.

Strong analytical foundations — proficiency in Excel and the ability to build and maintain
models assessing deal economics, valuation, and returns — paired with the creativity to
think laterally about commercial structure and the confidence to propose an
unconventional model and explain why it is the right one.

Comfort with AI and experience using it in your own role to improve performance and
outcomes — Samba is an AI-first company and looks for that instinct in every hire; you can
get up to speed quickly on how AI and agentic tooling are changing the media, advertising,
and data landscape and where the commercial opportunities sit for a company holding data
assets like Samba's. Experience in this sector is not required, but the ability to learn it
quickly is.

Demonstrated ability to synthesise complex financial and business information and
communicate findings clearly and concisely to senior leadership, with excellent written and
verbal communication skills and experience creating executive-level presentations.

Comfort working with contracts and commercial terms — able to read a term sheet or
master services agreement (MSA) and identify what is missing, what is one-sided, and what
would constrain Samba commercially in future, even if you are not the lawyer in the room
— and treating privacy and data compliance as a design consideration rather than a box to
tick, with awareness of the regulatory and industry frameworks governing the use of
consumer data in advertising and measurement.

Curious and quick to learn — you want to understand Samba's products deeply and stay
close to what's happening in the TV, streaming, programmatic, and AI landscape.

Highly organised and detail-oriented — a self-starter who works independently with
minimal supervision, contributes positively to the culture as a team player, manages
multiple workstreams simultaneously in a fast-paced environment, and is willing to travel as
needed for partner meetings and deal execution.

Bachelor's degree in Finance, Economics, or Business, or equivalent practical experience.

Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

Samba may collect personal information directly from you, as a job applicant, Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.