Programmatic Account Manager

United States·Los AngelesUS Full-time Salariedmid

SalesOtherAccount ManagerProgrammatic Account Manager

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Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.

As a Programmatic Account Manager – Key Accounts at Samba, you’ll manage and grow relationships with our largest brand direct customers. You’ll ensure these partners derive maximum value from Samba’s suite of audience targeting and measurement solutions. You’ll work closely with Sales to support Media and Entertainment, and Tech customers, drive audience activation strategies, and deliver a seamless agency experience across planning, activation, and measurement workflows. Your efforts will directly impact agency satisfaction, retention, and account growth with the largest Samba customers.

Own day-to-day account management for a portfolio of our most key accounts

Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities across brand direct customers in the entertainment and tech space

Ensure agency teams are effectively activating Samba audience and contextual data across major DSPs, SSPs, DMPs, and social platforms

Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders within the customer org

Lead business reviews focused on adoption, delivery, performance insights, and expansion opportunities across brands and agency teams.

Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for brand-led campaigns

Support key accounts & agency partners through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns)

Provide platform education and training on how to request, build, and deploy Samba audiences within customer programmatic workflows.

Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently

Serve as a feedback loop between key accounts and internal teams to improve ease of activation, workflow efficiency, and audience performance

Partner with Sales on pre-sale planning, platform demos, and aligning agency and brand goals with Samba’s audience and measurement solutions

Represent Samba’s audience products with subject-matter expertise and a consultative, agency-first approach when working with key accounts.

Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for complex, multi-agency account structures typical of key account & HoldCo relationships

Curious – Always learning and staying current on programmatic trends, agency operating models, and CTV innovation within large holding companies

Proactive – You anticipate agency needs and identify opportunities to add value across key accounts

Collaborative – You thrive in cross-functional environments and are comfortable navigating large, matrixed organizations like WPP, OMG, Publicis, Dentsu.

3–5 years of experience in account management, client services, or programmatic strategy roles

Direct experience working at or closely with large agency holding companies such as WPP, Publicis, or Dentsu is strongly preferred

Strong understanding of audience activation and programmatic buying across DSPs (e.g., The Trade Desk, DV360, Yahoo DSP)

Solid working knowledge of DMPs (e.g., LiveRamp, Lotame, Adform) and SSPs (e.g., OpenX, Magnite, Freewheel)

Background in programmatic trading or campaign management at a brand direct, HoldCo or operating agency is a strong plus, even if not hands-on today

Strong communication and problem-solving skills with a proactive, collaborative approach

CRM and project management tool proficiency (Salesforce, Jira, Asana, Trello, etc.)

Strong Excel skills (SUMIFS, INDEX MATCH, pivot tables, VLOOKUP); SQL is a plus

Deep understanding of the digital advertising and programmatic ecosystem, particularly HoldCo and agency workflows

BA/BS with a focus on marketing, business, data, or related experience