Regional SAC Sales Manager

Role and Responsibilities

• Support regional sales growth by identifying business opportunities and partnering with subsidiaries to develop strategic customer and project pipelines, with System AC as the core product focus.
• Provide commercial and technical sales support for key projects, including solution development, proposal support, and customer presentations.
• Support Applied / Central HVAC opportunities (chillers, AHU, hydronic systems, controls) in collaboration with product and engineering teams, contributing to total system solution proposals where required.
• Support Data Center cooling proposal activities, including technical clarification, solution positioning, and coordination with relevant product teams for mission-critical projects.
• Build and maintain relationships with key customers, consultants, developers, contractors, and other industry stakeholders to expand business opportunities.
• Drive specification-in activities with M&E consultants and designers to position products at the design stage of key projects.
• Monitor and support sales pipeline management, forecasting, CRM data quality, and reporting to improve sales visibility and business performance.
• Collaborate with regional and subsidiary teams to execute sales initiatives, product launches, and strategic customer engagement activities.
• Develop and deliver sales enablement materials, technical presentations, and training to strengthen sales capabilities across the region.
• Analyse market trends, competitive insights, and customer requirements to identify opportunities and recommend business growth strategies.
• Support regional business reviews, sales planning activities, and continuous improvement initiatives to enhance sales effectiveness.

Skills and Qualifications

• Bachelor's Degree in Engineering, Business, Marketing or a related discipline.
• Minimum 8+ years' experience in B2B sales, project sales, business development, or key account management, preferably within the System Air Conditioning (VRF / light commercial) or related HVAC and Building Solutions industry.
• Experience supporting regional markets or working across multiple countries is an advantage.
• Solid understanding of System AC products, applications, and project sales processes is essential.
• Strong understanding of project sales, solution selling, and customer relationship management.
• Experience using CRM platforms (Salesforce) and sales reporting tools.
• Strong analytical, communication, presentation, and stakeholder management skills.
• Ability to influence and collaborate across cross-functional and multicultural teams.
• Willingness to travel across the Southeast Asia & Oceania region as required.

• Experience in Applied / Central HVAC project sales (chillers, AHU, hydronic systems, controls/BMS).
• Experience in Data Center cooling proposal or project sales, or familiarity with data center design concepts (redundancy, Tier standards, PUE, liquid cooling trends).
• Experience in technical proposal / tender preparation and spec-in activities with M&E consultants and EPC contractors, including regional or multi-country coverage.

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